A new 24-hour video-streaming service from CBS News, which has been gestating for more than a year, is nearing an official launch, according to people familiar with the situation.

The service, which would give CBS News a presence in the ever-quickening news cycle beyond TV properties like “The CBS Evening News,” “CBS This Morning,” “60 Minutes” and “48 Hours,” could  debut in coming weeks, with reports from several outlets suggesting the launch could take place by the end of October or closer to Election Day. There is a chance, however, the new effort might not launch in this timeframe.

A CBS News spokeswoman declined to comment on details of the new-media news outlet. One potential name for the service is CBSN, though others are said to be under consideration. CBS is also considering the tagline, “CBS News. Always On,” for the operation, though there are other candidates.

CBS News correspondents Jeff Glor and Elaine Quijano are expected to figure prominently in the new video-streaming effort, though a wide variety of correspondents from CBS News are likely to take part.

Whether the streaming come under the CBSN rubric or not, the new-tech service would give CBS more of a foothold in what has become a minute-by-minute churn of news and information being issued from breaking-news bots on Twitter and the usual cable-news suspects, like Fox News, CNN or Al Jazeera America.

Getting up to speed in a new era of broadband-distributed content is paramount for TV-news players, who are seeing what ought to be a natural audience defect to social media and mobile devices to get the latest developments in sports, weather, business and news of national and international import.

Already, CNN has launched a service it calls CNNGo that allows viewers to choose the video segments they want to stream. NBC  News is the owner of Breaking News, a service that sends headlines vis digital feeds when it discovers reliable accounts of news of import.

Details of the new CBS News venture were previously reported by Capital New York and TVNewser.com