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Bradley Whitford has been cast in Showtime’s half-hour comedy pilot “Happyish,” the premium cabler announced Friday. The “West Wing” and “Trophy Wife” alum will play Jonathan Cooke, the boss of Steve Coogan’s Thom Payne and an advertising industry legend whose success is due in equal parts to his creative genius and moral cravenness.

Coogan took over the role of Thom Payne after the death of the pilot’s original star, Philip Seymour Hoffman. Whitford’s role was originally played by Rhys Ifans in the first version of the pilot. Kathryn Hahn has remained on board the new iteration in the role of Thom’s wife, Lee.

“Happyish” is described as a scathing examination of our pursuit of happiness, a pursuit that might just be the very thing causing our unhappiness in the first place. The pilot was created, written and executive produced by Shalom Auslander. Ken Kwapis will executive produce and direct the pilot, with producing partner Alexandra Beattie set to co-executive produce through their In Cahoots banner. Whitford is repped by WME and Greenlight Management.