BET’s first original scripted series, drama “Being Mary Jane,” impressed in its premiere Tuesday, ranking as the top-rated first-run cable program of the night — and the TV’s season’s top cable premiere among young adults.
Nielsen estimates that the series starring Gabrielle Union and Lisa Vidal averaged a 1.5 rating/4 share in adults 18-49 and 3.32 million viewers overall in the 10 o’clock hour, topping in the demo the series premiere of ABC’s “Killer Women” in the same time period (0.9 rating/2 share).
It was cable’s No. 1 original series on Tuesday in 18-49 as well as total viewers. And since the start of the 2013-14 television season in September, it’s cable’s No. 1 premiere in the demo.
“Being Mary Jane” was very big on social media Tuesday night as well, with the official hashtag of #beingmaryjane reaching a unique audience of 1.71 million people while generating 12.48 million impressions, according to Nielsen SocialGuide.
“Being Mary Jane” is created and executive produced by Mara Brock Akil (creator of “Girlfriends” and “The Game”), and executive produced and directed by Salim Akil (exec producer of “Sparkle” and director of “Jumping the Broom”).