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BermanBraun Relaunches as Whalerock Industries

Andrew Mittman to oversee film and TV for MGM-based outfit; Gene Stein to exit

Lloyd Braun has restructured his BermanBraun operation now that the Berman part of the equation has left the MGM-based shingle.

The company’s new moniker is Whalerock Industries. BermanBraum film topper Andrew Mittman has been upped to president of the newly combined TV and film unit. Gene Stein, who had run scripted TV development for the company since 2008, is exiting.

Jeff Berman remains president of the overall Whalerock entity under Braun. Jared Heinke runs its sizable digital operation.

The reorg comes on the heels of Gail Berman’s decision last month to ankle the company in pursuit of new ventures. Braun and Berman had been partners in digital, TV and film production since 2006.

BermanBraun has been more active in TV and digital production than on the film side, reflecting the backgrounds of its founding partners. Braun said the move to combine film and TV activities is a recognition that traditional lines of distinction across all media are “increasingly blurred” for talent.

“Our executives will work the same way – evaluating material, developing relationships and understanding business models across the media landscape,” he said.

As part of the shuffle, Jenna Glazier has been upped to senior VP of TV and film.

“Andrew Mittman is an extraordinary executive.  He has the maturity, work ethic, taste and relationships to build a stellar film and television unit,” Braun added. “Jenna is a terrific executive, and together with Andrew and our partners at MGM, I am confident we will build a first-class studio division.”

Mittman joined BermanBraun in 2009. Feature prospects he’s shepherded include an “Addams Family” animated title at MGM, “Rentaghost” at Fox and “Men Are from Mars, Women are from Venus” at Lionsgate.

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