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‘America’s Got Talent’ Still Ruling Summer Ratings as NBC Wins Week in Demos

Americans may be watching more scripted dramas than ever this summer, but they’re still making time for NBC’s longtime warm-weather fave “America’s Got Talent.”

Last week, a pair of two-hour installments of the competition series locked down the top two spots on the program rankings in both young adults and total viewers, teaming with “American Ninja Warrior” to help NBC beat its rivals in key demos.

In Nielsen’s “most current” estimates summer to date, “America’s Got Talent” — now in its ninth year — stands as TV’s top series in both adults 18-49 and total viewers. Its first five originals this season also currently stand as TV’s top series telecasts of the summer in these categories.

Overall, NBC tied with Univision for the week’s lead among adults 18-49 (1.2/4), and they were followed by Fox and CBS (both 1.0/4), ABC (0.9/3) and top cabler USA (0.7/3). The Peacock also won in adults 25-54, while Univision was the outright leader among adults 18-34 (1.0/4) and CBS ruled in total viewers for a sixth straight week (5.35 million).

NBC was the only network to finish up vs. the same week last year in 18-49 (up 9%), and it joined ABC as the only nets drawing more total viewers than a year ago.

“America’s Got Talent” earned the same 2.4 rating/8 share in adults 18-49 on Tuesday and Wednesday, with both episodes also drawing a little over 10 million viewers overall.

Also contributing to the weekly win were Monday’s “American Ninja Warrior” (1.9/6 in 18-49, 5.82 million viewers overall), which matched a season high in 18-49, and  “Dateline Saturday Night Mystery” (0.9/4 in 18-49, 4.40 million viewers overall), which was that night’s top series.

Comedies “Welcome to Sweden” (0.8/3 in 18-49, 2.90 million viewers overall) and “Working the Engels” (0.6/2 in 18-49, 2.17 million viewers overall) held steady on Thursday, and the net premiered cooking competition series “Food Fighters” to OK  numbers on Tuesday (1.0/4 in 18-49, 4.49 million viewers overall).

At CBS, “Under the Dome” (1.5/5 in 18-49, 6.74 million viewers overall) hit a low, though it remained the top ad-supported scripted program of the week in demos and total viewers. And Wednesday’s  “Extant” (1.1/4 in 18-49, 6.48 million viewers overall), airing opposite an original “America’s Got Talent” for the first time, took a tumble in its third week; the Eye has since moved “Extant” from 9 o’clock to 10 o’clock on the night.

Holding up better were Sunday originals “Unforgettable” (1.0/3 in 18-49, 6.45 million viewers overall) and “Reckless” (0.6/2 in 18-49, 4.07 million viewers overall), both of which matched their demo highs while drawing their largest overall audiences of the summer.

Big Brother,” meanwhile, continues to chug along, as it took the spots directly below “America’s Got Talent” in the 18-49 program rankers for the week. Wednesday’s hour (2.3/9 in 18-49, 6.63 million viewers overall) matched the highest rating for any night of the show this summer.

Fox saw a season high for “MasterChef” on Monday (2.1/7 in 18-49, 6.02 million viewers overall), ranking as the night’s top show in young adults and providing a strong lead-in for Gordon Ramsay’s latest, “Hotel Hell” (1.5/5 in 18-49, 3.99 million viewers overall), which kicked off its second season.

ABC was paced by “The Bachelorette” (1.8/6 in 18-49, 7.09 million viewers overall), the net’s only program in the week’s top 20.

One bright spot remains Thursday’s docuseries “NY Med” (1.0/3 in 18-49, 5.17 million viewers overall), which hit season highs and won its timeslot in total viewers for a fifth straight week. It actually drew more young adults than the net’s ballyhooed singing contest “Rising Star” (0.9/3 in 18-49, 3.76 million viewers overall), which fell to lows on Sunday in its sixth week.

In cable, TNT again had the week’s top three basic cable dramas in both adults 25-54 and total viewers with “The Last Ship” (1.1/4 in 18-49, 4.36 million viewers overall), “Rizzoli & Isles” (1.0/3 in 18-49, 5.23 million viewers overall) and and “Major Crimes” (0.9/3 in 18-49, 5.56 million viewers overall). “Last Ship” was also No. 1 among basic cable dramas in 18-49 (tied with FX’s “Strain”) and continues to rate as summer’s strongest cable newcomer.

USA had a pretty good week with its dramas, as “Graceland” (0.54 rating in 18-49, 1.46 million viewers overall) and “Covert Affairs” (0.39 rating in 18-49, 1.70 million viewers overall) delivered their highest ratings in more than a month, and “Suits” hit summer highs (0.85 in 18-49, 2.70 million viewers overall). On Thursday, “Rush” (0.48 rating in 18-49, 1.64 million viewers overall) was up from its soft premiere, and “Satisfaction” dropped just 10% (0.44, 1.59 million viewers overall).

FX’s dramas “The Strain” (1.04 rating in 18-49, 2.30 million viewers overall) and “The Bridge” (0.47 in 18-49, 1.29 million viewers overall) were on the rise, while “Tyrant” held steady (0.53 rating in 18-49, 1.50 million viewers overall). The net’s Thursday comedies “Married” (811,000 total viewers) and “You’re the Worst” (610,000) both took a fall from their week-earlier premieres.

At Lifetime, “Project Runway” (0.52 rating in 18-49, 1.64 million viewers overall) was down a smidge from its year-ago premiere. Not looking so good on Sunday was the second week of drama “The Lottery,” which could collect only 721,000 viewers — down from 1.08 million for its premiere.

At VH1, “Love & Hip-Hop Atlanta 2” hit summer highs (2.1/7 in 18-49, 3.93 million viewers overall), tying for fifth place among all primetime programs for the week (broadcast and cable) in the demo. And lead-out “Hit the Floor,” which was just renewed for a third season, hit four-week highs (1.2 rating in 18-49, 2.41 million viewers overall).

ABC Family’s rookie comedy “Mystery Girls,” starring Jennie Garth and Tori Spelling, continues to struggle — drawing a series-low 415,000 viewers overall on Wednesday.

HBO’s “The Leftovers” (0.79 in 18-49, 1.59 million total viewers) has held steady in recent weeks, while lead-in “True Blood” (1.8 in 18-49, 3.38 million) was down a bit from its above-average perf of last week.

At Showtime, both “Ray Donovan” (1.38 million) and “Masters of Sex” (838,000) were up week to week, with the former hitting season highs (in its third week).

WEEKLY NETWORK PRIMETIME AVERAGES
(Live plus same-day)

Adults 18-49 (rating/share)
NBC 1.2/4
UNI 1.2/4
Fox  1.0/4
CBS  1.0/4
ABC  0.9/3
USA  0.7/3
TBS  0.6/2
ASWM  0.6/2
FX  0.5/2
TEL  0.5/2

Total Viewers
CBS 5.35 million
NBC 5.17 million
ABC 3.92 million
UNI 3.17 million
TNT  2.24 million
USA  2.15 million
Disney  2.08 million
Fox News  1.78 million
History  1.62 million
TBS  1.52 million

WEEK’S TOP PRIMETIME PROGRAMS
(Live plus same-day)

Adults 18-49
1. America’s Got Talent-Tuesday (NBC), 2.4/8
2. America’s Got Talent-Wednesday (NBC), 2.2/8
3. Big Brother-Wednesday (CBS), 2.3/9
4. Big Brother-Sunday (CBS), 2.2/7
5.  Big Brother-Thursday (CBS), 2.1/7
5.  MasterChef (Fox), 2.1/7
5.  Love & Hip-Hop Atlanta (VH1), 2.1/7
8.  American Ninja Warrior (NBC), 1.9/6
9.  The Big Bang Theory-r (CBS), 1.8/8
9.  The Bachelorette (ABC), 1.8/6
9.  True Blood (HBO)*, 1.8/6
12.  Hell’s Kitchen (Fox), 1.7/7
13.  Under the Dome (CBS), 1.5/5
13.  Hotel Hell (Fox), 1.5/5
13.  WWE Raw (USA), 1.5/4
16.  Family Guy-r (Fox), 1.4/5
17.  The Millers-r (CBS), 1.3/5
17.  American Dad-Thursday (Adult Swim), 1.3/5
17.  American Dad (Fox), 1.3/4
17.  Teen Mom (MTV), 1.3/4

Total Viewers (in millions)
1.  America’s Got Talent-Tuesday (NBC), 10.43
2. America’s Got Talent-Wednesday (NBC), 10.32
3.  NCIS-r (CBS), 8.70
4.  60 Minutes (CBS), 7.66
5.  The Big Bang Theory-r (CBS), 7.13
6.  The Bachelorette (ABC), 7.09
7.  Under the Dome (CBS), 6.74
8.  Big Brother-Wednesday (CBS), 6.63
9.  NCIS: Los Angeles-r (CBS), 6.56
10.  Extant (CBS), 6.48
10.  Big Brother-Thursday (CBS), 6.48
12.  Unforgettable (CBS), 6.45
13.  Big Brother-Sunday (CBS), 6.43
14.  Blue Bloods-r (CBS), 6.30
15.  Dateline-Friday (NBC), 6.12
16.  MasterChef (Fox), 6.02
17.  American Ninja Warrior (NBC), 5.82
18.  20/20 (ABC), 5.58
19.  Major Crimes (TNT), 5.56
20.  The Millers-r (CBS), 5.35

Source: Nielsen (English-language programs only)

*not supported by advertising

 

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