You will be redirected back to your article in seconds

AMC’s ‘Mad Men’ Returns to Lower Ratings Sunday

AMC’s “Mad Men” has never been a ratings juggernaut, but even by its standards it returned to modest numbers Sunday night.

According to Nielsen, Sunday’s seventh-season opener averaged about 2.3 million — well below its year-ago opener of 3.37 million and also lower than its June season finale of last year (2.69 million).

In the adults 18-49 demo, last night’s premiere averaged a 0.8 rating (about 1 million viewers), down from the 1.14 rating for its year-ago premiere and the 0.85 for its year-ago finale.

The 12 episodes of last year’s sixth season of “Mad Men” averaged a 0.9 rating in adults 18-49 and 2.65 million total viewers in same-night numbers. And in Live+7, it rose to a 1.6 in the demo and 3.94 million viewers overall.

“Mad Men’s” ratings peak to date was its fifth-season premiere in March 2012 — the first episode of the show in 17 months — which drew 3.54 million and a 1.2 rating in adults 18-49.

Though it draws a relatively small audience, “Mad Men” is the most upscale-skewing show on ad-supported television in adults 18-49, according to Nielsen. AMC also notes that Sunday’s premiere is currently the No. 1 television show on iTunes, and the show is the No. 1 season pass on iTunes.

Leading into “Mad Men” on Sunday, the second episode of “Turn” averaged about 1.9 million viewers.


More TV

  • Dan Lin's Rideback, MRC Announce Writers

    Dan Lin's Rideback, MRC Announce First Class of Writers and Mentors for TV Incubator

    Rideback, Dan Lin’s production company, and MRC have announced the inaugural class of writers and mentors for their TV incubator.  The new TV writers residency program, which was launched in February, offers a paid, eight-month residency program to a group of writers who have each previously been staffed on series and want to create their [...]

  • CBS Viacom

    CBS and Viacom Move Closer to Merger Talks

    The CBS Corp. board of directors is moving closer to initiating acquisition discussions with Viacom, according to multiple sources close to the situation. The move has been expected for months, although there may still be obstacles on the road to a reunion for the two sides of the Redstone media empire. Price could still be [...]

  • Santa Fe Studios Netflix

    Santa Fe Studios Competes With Other New Mexico Stages for Streaming Business

    Albuquerque Studios entered the spotlight last October when it was purchased by Netflix. While the complex is clearly the jewel in the crown of New Mexico’s production infrastructure, with eight soundstages totaling 132,000 square feet, 100,000 square feet of production offices, a large backlot and support space, it’s not the only modern studio facility in [...]

  • Wahlburgers

    'Wahlburgers' Renewed for 10th and Final Season at A&E

    A&E has renewed “Wahlburgers” for a 10th and final season. The reality series following brothers Mark, Donnie and Paul Wahlberg will debut the new installment at on May 15. A&E has also released a trailer for the season. Season 10 will continue to focus on the Wahlberg brothers as they balance family and their eponymous [...]

  • Game of Thrones Season 8

    From 'Game of Thrones' to 'Big Bang Theory,' Spinoffs Will Keep the Hits Alive

    By this time next year, many of the brightest lights in the current TV universe will cease to shine. Some of the most popular and acclaimed shows are set to air their swan songs this year and during the 2019-20 broadcast season. While programs come and go all the time, the sheer number of iconic [...]

  • Jussie Smollett Empire

    TV Ratings: Jussie Smollett's Final Episode of 'Empire' Season 5 Goes Low

    Last night, Jussie Smollett’s final episode of “Empire” season 5, and potentially his last episode on the show ever, went up in the ratings from previous weeks, but still posted low figures for the series. The episode, in which Smollett’s character Jamal Lyon tied the knot in TV’s first-ever black, gay wedding, returned a 1.1 [...]

More From Our Brands

Access exclusive content