In a move which opens up new horizons for the recently-launched L.A.-based production house, producer Sergio Aguero (“Red Band Society,” “No Reservations,” “Y Tu Mama Tambien”) has joined Jaime Davila Jr.’s L.A-based Campanario Entertainment, the company behind hit Telemundo Telenovela “Carmelia La Texana,” licensed in Mexico to Netflix.
In a double appointment, Ben Parrish has also joined Campanario, from Stone & Company Entertainment.
At Campanario as a producer, Aguero will continue “very aggressively” to locate international IPs, adapting them for the general U.S. market place, playing off his perhaps unrivalled contacts as a Hollywood exec in Spain, Latin America, aiming to develop them for primetime broadcast or cable U.S. TV.
Such was the case with “Red Band Society,” whose original, “Pulseres Vermelles,” was produced by Spain’s Filmax Ent.
to huge success on broadcaster TV3 ,then sourced by Aguero for a U.S. version, originally at ABC, then at Fox.
Aguero will also work with Davila to develop properties for the digital space that Campanario can then fully-finance and produce.
“Campanario will give me more resources to tie up the initial development of really great IPs from Latin America, Spain and also the U.S. Hispanic community,” Aguero told Variety. “
“It also gives me the worldview and energy of two remarkable executives, Jaime Davila Jr. has a very strong background in unscripted and an enormous passion for finding new ways to reach Latinos, and his father Jaime Davila Sr., as a former chairman and CEO of Univision and COO of Televisa, has a phenomenal understanding of not only how the U.S. Latino demography is changing but also of the U.S. and Latin American audience.”
Aguero’s joining Campanario comes as a sea-change is sweeping over network and studio interest in the Latino market.
“The studios and major broadcast and cable networks now do not dismiss Hispanic audiences as the realm of the Spanish-speaking networks. There is a lot more interest to speak to the U.S. Latino community. It’s a fascinating time,” Aguero said.
“Campanario share with me this passion for the Latinosization’ of pop culture,” Aguero continued. “A great success story has also taken place in the digital space,” he added, citing the example of Hulu’s hit teen web drama “East Los High,” which has an entirely Latino cast.
Formerly best known as a producer of movies focusing on the U.S and U.S. Latino market, mostly English-language titles – such as Warner Bros’ “No Reservations,” directed by Scott Hicks and starring Catherine Zeta-Jones and Aaron Eckhart , that grossed $92.6 million at the box office worldwide – but also Spanish-language fare, Aguero is serving as the executive producer on Pantelion’s “Aztec Warrior,” starring two key crossover Latino talents, Luis Guzman and Eugenio Derbez.
Having developed and sold over twenty projects to a dozen-plus networks, including E!, Spike, Nickelodeon, CMT, and Showtime, reality producer Parrish joins Campanario as head of non-scripted programming. He will continue to focus on formats that will translate to both the U.S. and international markets.
“We have a unique opportunity to bridge the American and Latino markets with smart, groundbreaking, fun formats,” he said.
“It’s a dream to be able to build any company, let alone build it with such an incredibly talented and diverse team,” said Jaime Davila Jr. of his now assembled team.
“We tackle content – be it English or Spanish, scripted or unscripted – from all angles and I know that we will be able to develop programming that will appeal to Hispanic and general audiences alike,” he added.
Campanario Entertainment will selectively continue to produce high-profile Spanish language programs and will soon announce details of their 2015 Spanish-language scripted projects. These take in an animated children’s series, a youth-oriented series by the writers of “Violetta,” and a remake of a hit Korean mini-series.
The company plans to announce its English-language and unscripted projects in the coming months.