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A&E Names Shelly Tatro Senior Veep of Unscripted Development, Programming

Shelly Tatro has been tapped to spearhead A&E’s unscripted programming, as the cabler appoints her senior vice prez of development and programming in its nonfiction division.

Tatro joins A&E after over 12 years at VH1, where she most recently served as senior veep of east coast production and development. At VH1, she was responsible for reality programs including “Mob Wives,” “Love & Hip Hop” and “Black Ink Crew.” Tatro also launched the “I Love The…” franchise on VH1, and separately helped develop “Jersey Shore,” which would find its way to sibling cabler MTV.

“Shelly has a great reputation for having her finger on the pulse of the industry,” said David McKillop, exec veep and g.m. of A&E. “Her experience in nonfiction programming and her expertise in identifying emerging talent make her a valuable asset for A&E as we continue to expand the depth and quality of our original unscripted programming lineup.”

A&E’s reality lineup includes “Duck Dynasty,” “Storage Wars,” “Wahlburgers” and “Rodeo Girls.”

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