Spain’s SunFlower, Imira Unveil ‘Planet’ at Cartoon Forum

Imira to co-produce

Spain’s SunFlower Graphics presents “Planet Play” at the 25th Cartoon Forum on Thursday Sept. 25. SunFlower specializes in the development of APPs, augmented reality and 3D animation.

Barcelona-based Imira Entertainment, one of the best-known of Spanish sales and production houses devoted to kids and youth content, will handle financing and international distribution strategy.

“Planet” turns on Play, the new-guy-in-town in Orbitrom23, a planet where every kid has a Bot, a kind of robot-nanny-smarthphone device. But Play doesn’t have one. And to cap it all, Play has difficulties with gravity when he gets embarrassed. However, new friends and adventures will definitely lighten his mood.

Series will be directed by first-timer Dario Regattieri and penned by U. K.’s Andrew Viner (“Rubbadubbers”).

“The design of the character’s forms and colors are apparently simple, but strong and direct. We were looking for a fresh and nice aesthetic result, where kids can easily recognize the characters and empathize with them and their Bots,” said “Play’s” Regattieri.

Aimed at children aged 6-8 years,  “Planet” is a project that combines comedy and technology in an augmented reality world, so it’s a project very appropriate for transmedia or 360 exploitation,” pointed out Imira’s CEO Sergi Reitg.

“The technological key point are the BOTS, special characters who are the center of the story and offer many possibilities inside and outside the series. For example, we use the Augmented Reality in the videogame which is developed in parallel. In the game, you can change your character’s bot features by capturing with your device’s camera some special skills that will be offered in the episodes,” said Regattieri.

Structured as a 52 x 11 minute series, “Planet”  is one out of a total of six Spanish projects –or participated by Spanish companies– presented at this year Toulouse event.

Producers aim to close financing and initiate the production stage by mid-2015. After Cartoon Forum, “Planet” will travel to Mipcom, Asia TV Forum and Kidscreen Summit.

Imira Entertainment’s production portfolio includes “Sandra, the Fairytale Detective” (52 x 13 minutes), “Lucky Fred” (104 x 12 minutes), and “Lola & Virgina” (52 x 12 minutes).

Popular on Variety

More TV

  • Patricia Arquette accepts the award for

    Emmys: Patricia Arquette Makes Powerful Plea For Trans Rights

    Patricia Arquette gave an impassioned plea for transgender rights while accepting an Emmy on Sunday night. The actress won for her supporting role as Dede Blanchard in Hulu’s limited series “The Act.” “I just have to say I’m grateful to be working, I’m grateful at 50 to be getting the best parts of my life,” [...]

  • Laverne Cox arrives at the 71st

    Laverne Cox Raises Awareness About LGBTQ Supreme Court Case With Rainbow-Colored Purse

    “Orange is the New Black” actress Laverne Cox strutted down the purple carpet at the 71st Primetime Emmy Awards flaunting a small, rainbow-colored purse with the words “Oct. 8, Title VII Supreme Court” across the front. “Oct. 8 there’s an incredibly important case going to the Supreme Court involving Title VII,” she told Variety as [...]

  • Phoebe Waller-Bridge accepts the award for

    Emmys Surprise: Phoebe Waller-Bridge Wins Lead Actress in a Comedy

    Phoebe Waller-Bridge won the 2019 lead comedy actress Emmy for her titular role on Amazon Prime Video’s “Fleabag.” Waller-Bridge created the streaming series in which she stars and was nominated in the comedy writing category this year (the show was also up for comedy series overall). Her MI6 drama “Killing Eve” was also nominated in [...]

  • Alex Borstein Emmys

    Emmys: Alex Borstein Pays Tribute to Grandmother Who Survived the Holocaust

    After winning the supporting comedy actress Emmy for the second year in a row, “The Marvelous Mrs. Maisel” star Alex Borstein paid tribute to her grandmother, a Holocaust survivor, in a powerful speech. She started by thanking a number of women, including “Maisel” creator Amy Sherman-Palladino and the cast and crew of the Amazon Prime [...]

  • The Politician - Ben Platt

    Netflix Drops Final 'The Politician' Trailer (Watch)

    As Netflix is busy battling HBO on stage for Emmys supremacy, the streamer also released the final trailer for Ryan Murphy’s latest series “The Politician.” The series centers around Payton Hobart (Ben Platt), an aspiring politician from Santa Barbara, California who must navigate the ins and outs of high school if he’s to ever win [...]

  • Atmosphere71st Primetime Emmy Awards Nominations Announcement,

    Emmy Awards 2019: The Complete Winners List (Updating Live)

    Television’s biggest night is currently underway at the Microsoft Theater in Los Angeles. HBO’s “Game of Thrones” and Amazon’s “The Marvelous Mrs. Maisel” are expected to be big winners at the 2019 Emmy Awards, but a handful of small-screen favorites are also vying for top prizes. Among drama series, the epic conclusion to HBO’s “Game [...]

  • Bethenny Frankel arrives at the 71st

    Bethenny Frankel Reveals Her New Slate of 'Female-Centric' Shows For MGM

    Reality star Bethenny Frankel is still staying busy after announcing her plans to exit the “Real Housewives” franchise last month. She left because she wanted to “explore my next chapter,” and entered a production partnership with Mark Burnett and MGM television. “Most of them happen to be female-centric,” she said on the Emmys purple carpet [...]

More From Our Brands

Access exclusive content