Spain’s SunFlower, Imira Unveil ‘Planet’ at Cartoon Forum

Imira to co-produce

Spain’s SunFlower Graphics presents “Planet Play” at the 25th Cartoon Forum on Thursday Sept. 25. SunFlower specializes in the development of APPs, augmented reality and 3D animation.

Barcelona-based Imira Entertainment, one of the best-known of Spanish sales and production houses devoted to kids and youth content, will handle financing and international distribution strategy.

“Planet” turns on Play, the new-guy-in-town in Orbitrom23, a planet where every kid has a Bot, a kind of robot-nanny-smarthphone device. But Play doesn’t have one. And to cap it all, Play has difficulties with gravity when he gets embarrassed. However, new friends and adventures will definitely lighten his mood.

Series will be directed by first-timer Dario Regattieri and penned by U. K.’s Andrew Viner (“Rubbadubbers”).

“The design of the character’s forms and colors are apparently simple, but strong and direct. We were looking for a fresh and nice aesthetic result, where kids can easily recognize the characters and empathize with them and their Bots,” said “Play’s” Regattieri.

Aimed at children aged 6-8 years,  “Planet” is a project that combines comedy and technology in an augmented reality world, so it’s a project very appropriate for transmedia or 360 exploitation,” pointed out Imira’s CEO Sergi Reitg.

“The technological key point are the BOTS, special characters who are the center of the story and offer many possibilities inside and outside the series. For example, we use the Augmented Reality in the videogame which is developed in parallel. In the game, you can change your character’s bot features by capturing with your device’s camera some special skills that will be offered in the episodes,” said Regattieri.

Structured as a 52 x 11 minute series, “Planet”  is one out of a total of six Spanish projects –or participated by Spanish companies– presented at this year Toulouse event.

Producers aim to close financing and initiate the production stage by mid-2015. After Cartoon Forum, “Planet” will travel to Mipcom, Asia TV Forum and Kidscreen Summit.

Imira Entertainment’s production portfolio includes “Sandra, the Fairytale Detective” (52 x 13 minutes), “Lucky Fred” (104 x 12 minutes), and “Lola & Virgina” (52 x 12 minutes).

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