LONDON — Sony Pictures Television and media execs Kieran Doherty and Matt Worthy are launching production company Stellify Media, which will be based in Belfast, Northern Ireland.

Stellify will produce television content for U.K. broadcasters and international export, developing original programming in the entertainment genre.

As a member of SPT’s global production group, Stellify will collaborate with SPT’s U.S. and international production companies on development, while its U.K. shows and formats will be exported by SPT’s distribution arm.

With the launch of Stellify, SPT’s international production business now comprises 18 companies in 12 countries.

Wayne Garvie, chief creative officer, international production at SPT, said: “Northern Ireland is fast becoming a hotspot for international production and at Sony we’re really excited about becoming part of the region’s creative community and launching exciting, global hits.”

Doherty and Worthy created the international quiz format “Secret Fortune, which aired on BBC One, and the reality gameshow format “Take the Money and Run,” which aired on ABC in the U.S. They also developed a number of original entertainment series and gameshows, including Dara O Briain’s “School of Hard Sums,” which aired on Dave in the U.K. Most recently they developed quiz pilots “You Against the Nation” for BBC One and “Divide & Conquer” for Channel 4.

SPT’s U.K. production business also compromises Victory Television, Gogglebox Entertainment, Silver River Prods., Left Bank Pictures and the recently announced joint venture with Karl Warner, Electric Ray.

Current productions in the U.K. include “The Big Allotment Challenge” (BBC2, Silver River), “Release the Hounds” (ITV2, Gogglebox Entertainment), “Cardinal Burns” (E4, Left Bank Pictures) and the recently broadcast “Tough Young Teachers” (BBC Three, Victory Television).