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Paramount Channel Reaches Out to Russia, Hungary

LONDON — Viacom Intl. Media Networks is extending global distribution for the Paramount Channel having struck deals to launch the 24-hour TV film network with affiliate partners in Russia and Hungary this month.

In Russia, VIMN has struck a deal with Rostelecom, which operates the country’s largest cable TV network, to make a Russian-language version of the service available from today to its interactive TV subscribers as part of the key interactive “Movie” and “Maximum” TV packages. Paramount Channel HD will also be available to Rostelecom viewers.

In Hungary, a distribution agreement has been signed with affiliate partners Tarr Kft., PR Telekom, Invitel and Magyar Telekom to launch a localized feed of the channel, which launched on Feb. 14.

Pay TV households in Russia and Hungary will be among the first globally to be able to access Paramount Channel, which previously launched in Spain in 2012 and France in 2013.

Paramount Channel will offer viewers in both Russia and Hungary a selection of films from the library of Paramount Pictures, which is owned by VIMN’s parent company, Viacom Inc.

In Hungary, the channel’s line-up will also be expanded to offer contemporary classics from other American film studios and some of the best European movies from the last few decades.

Like the rest of VIMN’s channels in both Russia and Hungary, Paramount Channel will be fully localized in both markets, with dubbed content, local promos and channel idents.

David Lynn, managing director, VIMN UK, Australia and Central and Eastern Europe, commented: “We’re confident it will be a strong and complementary addition to our channel portfolio and will help us continue to grow our share of key audiences in these important European markets.”

The Paramount Channel will be VIMN’s fourth fully localized network in Russia alongside Nickelodeon, which ranks as the number one thematic TV channel in Russia by share of viewing; and, Paramount Comedy, which grew its daily reach by 112% among 18-34s during 2013; and, MTV, which re-launched in October 2013.

The Paramount Channel will be the seventh fully localized network that VIMN has launched in Hungary alongside Nickelodeon, which ranks as the highest rating kids channel among 4-14 year olds, and Nick Jr.; Comedy Central, which ranks as the fourth most popular cable channel in Hungary in the 18-49 demographic, and Comedy Central Extra; MTV, the world’s premier youth entertainment brand; and entertainment channel VIVA Hungary.

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