CANNES– Scandinavia’s entertainment company Modern Time Group, which spans four continents and owns TV channels group Viasat Broadcasting, has signed an exclusive multi-year content deal with Sony Pictures Television (SPT).
Under the pact, Modern Time Group’s Nordic free-TV movie channels and platforms will now feature the most recent Sony movies and TV series, including “The Smurfs,” “Django Unchained ” (pictured above), “Men In Black 3” and “The Amazing Spider-Man.”
SPT’s library will be made available on MTG’s ten Scandinavian free-TV channels, as well as Viasat’s paybox channels and the VOD platform Viaplay (either via streaming or downloading), across the Nordics.
MTG’s free and pay-TV channels are available both on the Viasat satellite platforms and nearly all other pay-TV platforms in the Nordic region.
“We are witnessing the birth of a new paradigm. Consumers want TV anywhere and everywhere, and that is what we are delivering together with SPT,” said Jorgen Madsen Lindemann, prexy and CEO of MTG. “We have always been at the forefront of the industry, and pushing the boundaries for how things are done, in order to make our entertainment experiences as engaging, satisfying, simple and relevant as possible to the consumer.”
Jakob Mejlhede, Modern Time Group’s senior VP of acquisitions and programming and CEO of MTGx concurred: “The future of television is happening right now, and SPT shares our commitment to forward thinking partnerships that reflect the huge demand for recent and classic movies and TV shows on viewer’s own terms and at their convenience.”
Andreas Brosjo, senior vice president of distribution at SPT said the company has enjoyed a long standing partnership with Modern Time Group. “Together we are able to bring the best of Sony Pictures’ latest features and television series to MTG’s viewers across a large spectrum of platforms, both the subscription as well as the free-TV business, linear as well as on demand,” explained Brosjo.