NewSource Globo, Brazilian media giant Globo’s news agency, and The Associated Press are joining forces to back up international broadcasters’ coverage of Brazil’s presidential race.

Taking place Sunday, Oct. 5, with a run-off scheduled for Oct. 26, the event keeps an international focus on Brazil, which also votes for governors of its 26 states and members of the national legislature.

Move forms part of a four-year agreement announced May to provide international broadcasters with comprehensive media services and facilities at major events in the country, including the FIFA World Cup, the 2016 Olympic Games and the Pope’s visit in 2017.

Covering the Brazilian presidential race, NewSource and AP Global Media Services, AP’s production arm, combine their respective areas of expertise, ensuring international TV operators access to support, services and contents.

The partnership offers live positions from Brazil’s three key cities, Rio de Janeiro, Sao Paulo and Brasilia, all linked by a fiber optic network.

Locations in Rio include the Copacabana beach, The AP studio in Botafogo, and Globo’s production studios, where presidential candidates met for a political debate Oct. 2 (pictured), and will reunite for a second on Oct. 24.

NewSource Globo also provides live feed positions direct from Sao Paulo’s Paulista Avenue, Brazil’s financial and business center, and Brasilia’s Superior Electoral Court, Brazil’s highest justice body, where results will be finally announced.

Globo’s news and media services agency has also prepared archive profiles of the principal candidates, with highlights from interviews and debates as well as archive images taken from Globo’s 40-year collection.

One of the world’s biggest communications companies, – 2013 revenues were R14.4 billion ($5.8 billion), 9% up on 2012 – Globo launched NewSource Globo in 2013, as part of an ongoing diversification of revenue sources at the media group, and in response to upcoming events which are putting Brazil on the global radar.

In a similar ongoing spread of contents, catering to an richer Braziian middle-classes concerned about Brazil’s future, Globo’s contents, which will be sold at Cannes Mipcom trade fair this month, already range far beyond traditional telenovelas to series, sitcoms and documentaries.

In another move towards multiplying sales, playing of its huge library, Globo recently announced it is teaming with Colombia’s Caracol TV to launch a pay TV joint venture for the U.S. Hispanic market.

During the Brazil 2014 FIFA World Cup soccer tourney, which ran June-July, NewSource Globo and AP Global Media Services assisted over 80 international broadcasters, which reached a total of 150 million people worldwide.


John Hopewell contributed to this report