LONDON — Television production and distribution giant Endemol has added to its stable of U.K. production companies with the launch of drama and comedy shingle House of Tomorrow, led by TV writer, producer and presenter Charlie Brooker and television executive Annabel Jones.

House of Tomorrow will produce dramas, comedy series and feature films for the U.K. and international markets. Endemol U.K. already owns leading U.K. drama producers such as Tiger Aspect, whose shows include “Peaky Blinders” and “Ripper Street,” and Artists Studio, with credits including the “The Fall,” starring Gillian Anderson, as well as other production companies that include drama in their portfolio, such as Darlow Smithson Productions and Zeppotron.

Internationally, Endemol’s scripted programming biz has grown by 75% in the last five years, and today represents a quarter of the company’s worldwide business.

Brooker, who is House of Tomorrow’s creative director, and Jones, who is its managing director, have worked together on numerous productions that have been penned by Brooker and executive produced by Jones. These include the International Emmy and Rose D’or Award winning satirical drama series “Black Mirror” for Channel 4, which has sold in over 80 countries; Broadcast Comedy Award winning detective spoof “A Touch of Cloth” for BSkyB, which has been picked up in more than 60 countries; BAFTA Award nominated thriller “Dead Set” for Channel 4’s E4, sold in over 140 countries; and the Royal Television Society award-winning “Wipe” programs for the BBC.

House of Tomorrow already has projects in development for broadcasters in the U.K. and U.S., and further announcements are expected soon.

Brooker said: “The one thing the world doesn’t need is yet more entertainment, but unfortunately for the world that’s what we’re hell-bent on producing. We’ll produce fun in all its guises.”

Jones was managing director of Zeppotron from July 2004 until November 2012, when she stepped down to focus on scripted projects alongside Brooker.

At Zeppotron, she worked closely with Brooker, executive producing the shows he wrote and presented, including the “Wipe” programs and “How TV Ruined Your Life” for the BBC; “Dead Set” for E4; both series of “Black Mirror” for Channel 4; and all three seasons of “A Touch of Cloth” for BSkyB’s Sky One.

More recently she has executive produced “How Video Games Changed the World” for Channel 4, and “Weekly Wipe” for BBC Two, both with Brooker presenting.

Jones was formerly Endemol U.K.’s head of business development, and before that headed up Endemol U.K.’s M&A team as well as working on strategy for the U.K. group.

Endemol’s international drama output includes “Hell on Wheels,” which is now in its fourth season on AMC in the U.S., as well as major forthcoming series such as “Gallipoli,” made by Endemol Australia for Nine Network and TV3 New Zealand, and “Fortitude,” produced by Tiger Aspect and Fifty Fathoms for BSkyB’s Sky Atlantic, starring Michael Gambon, Stanley Tucci, Christopher Eccleston and Sofie Grabol.