MADRID – The U.S. team’s FIFA World Cup run may be over, but U.S. production-distribution opportunities for soccer-themed content most certainly is not.
In one of the latest moves, Discovery and Spain’s Intuition Films are rolling out docu series “Inside Football,” a look at every aspect of the world’s biggest sport, which is co-produced by Intuition Films and Discovery Channels in the U.S.
Produced by Intuition’s Patrick Juarez and Patricia Dios, “Inside Football,” known as “Futbologia” on Discovery’s Spanish-language channels, consists of 34 22-minute episodes and 70 one-minute pills for online viewing.
Using a packed, but fast-paced magazine format, “Inside Football” analyzes technology – of smart soccer boots, for example – science and nutrition to player profiles, vignettes of great moves, analysis of skills- the long pass, penalty taking – soccer’s social impact, the psychology of fandom, and epic historical moments: Pele’s 100th goal, Zinedine Zidane’s head-butt in the 2006 World Cup final, Brazil’s disastrous “Maracanazo” defeat by Uruguay in the final match of the 1950 World Cup.
Word Cup players featured in “Inside Football” include Brazil’s Neymar Jr., goalkeeper Julio Cesar, right and left-back Dani Alves and Marcelo, captain Julio Cesar and fellow central defender David Luiz.
Other soccer personalities who took a surprise early bath at the World Cup are Spanish goalkeeper Iker Casillas and coach Vicente del Bosque, English midfield player Wayne Rooney, and Italian playmaker Andrea Pirlo, France’s Karim Benzema, one of the tournament’s top scorers, and Uruguay’s disgraced Luis Suarez.
In a deal struck with Discovery Networks International,
Intuition Films has rights to the U.S., Europe and Asia, Discovery has taken the U.S Hispanic market and Latin America.
“Inside Football” currently broadcasts on DirecTV in Latin America, Italo channel Discovery Italy, Spanish pubcaster service Canal Extremadura, Portugal’s Zon Lusomundo, and Playboy Asia.
It will air in Asia and other countries in Europe said Juarez.
While U.S. investments still drive Discovery Communications’ financial momentum, “Inside Football” dovetails with its drive into global content that it expected provide long-term growth. There is no more global sport than soccer, which commands huge audiences in both Latin America – where Discovery networks Latin America runs 10 channels and its pay-TV penetration grew 17% in 2013 – and Asia, which saw near 20% growth.
A go-to-company for soccer content aimed at worldwide markets, over 2008-09, Intuition produced with HBO “La Liga en Accion,” a 45-seg series on Spain’s soccer first division La Liga.
“’Inside Football’ is another demonstration of how Intuition Films utilizes and supports the high quality and competitive production pricing and talent that exists in Spain, in conjunction with the now long-lasting success not only of soccer in Spain but also other major broad consumer sports in which Spain’s athletes very often excel,” Juarez added.