Reflecting the booming Middle East TV market, the Discop Istanbul TV mart is boasting a twenty percent increase in pre-registered attendees including, for the first time, a group of broadcasters and producers from Iraq and also reps from all pubcasters in the Gulf Cooperation Council, comprising Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain and Oman.
The March 4-6 Middle East TV mart, now at its fourth edition, will see top industryites making the trek to Istanbul from free-to-air and pay-TV networks across key Middle Eastern markets where, despite current regional tensions, growth is exponential, especially in the pay-TV arena.
According to a new report from London-based Digital TV Research pay-TV revenues in the Middle East and North Africa are forecasted to grow by more than 83 percent between 2010 and 2020 to $5.6 billion, with Turkey and Israel expected to account for a combined 52 percent of the MENA region’s pay-TV total.
“The television content business in the Arab world is going through important changes, more so than ever before,” enthused in a statement Lebanese TV guru Nabil Kazan, prexy of KPTV MENA, who is considered the pioneer of the Pan-Arab advertising industry.
Kazan will be hosting a Discop Istanbul confab that will examine recent radical changes that have impacted Arab broadcasting and production.
Some 600 companies from 70 countries are expected to attend the Istanbul mart launched in 2011, after NATPE and DISCOP successfully launched two other regional bazaars, for Eastern Europe and Africa.