×
You will be redirected back to your article in seconds

10 Comics to Watch: Nathan Fielder’s Dumb Starbucks Stunt Goes Viral

10 COMICS TO WATCH: 'Nathan for You' prankster returns to second season having grown his audience online

Between seasons 1 and 2 of Comedy Central’s “Nathan for You,” its creator, Nathan Fielder, had some down time, during which he became unnaturally obsessed with psychics. He studied them, researched them and later created an entire online presence around a fake psy- chic for himself — complete with videos and a live chat feature.

Fielder doesn’t do anything halfway. On “Nathan for You,” he comes up with odd ideas to help businesses stay afloat, as when he persuaded a gas station’s owner to charge only $1.45 per gal- lon — after rebate. To redeem the rebate, howev- er, Fielder required that people hand-deliver a form to the top of a mountain after answering a series of riddles and spending the night in a tent. A small handful of people actually went for it, resulting in a heartwarming night of strangers bonding over more than just saving a few bucks.

“I like finding situations where you have no idea how someone is going to react,” Fielder says. Fans are just as devoted to Fielder’s cause.

SEE ALSO: Gallery: Variety’s 10 Comics to Watch

They spent time between the two seasons discov- ering Fielder’s show online, building a base that went viral when a stunt from season 2 — a new coffee shop called Dumb Starbucks — attracted national attention and lines out the door.

“My only gauge about what will be funny is what makes me laugh,” Fielder says.

 

More Digital

  • Mark Zuckerberg

    Zuckerberg Defends Facebook's Approach to Free Speech, Says Politicians Will Be Allowed to Lie

    Facebook CEO Mark Zuckerberg went to Georgetown University Thursday to explain his views on freedom of expression, and how it influenced Facebook’s policies around dealing with controversial subjects, including political ads that include outright lies. “I’ve focused on building services to do two things: give people voice, and bring people together,” Zuckerberg said. In his [...]

  • Kids' Programming Will Be a Battleground

    Why Kids' Programming Will Be a Major Battleground in the Streaming Wars

    When “Moana” left Netflix on Dec. 20, parents of little kids let out a collective wail of despair on Twitter and Facebook parenting groups everywhere. The phrase “ruined Christmas” was pointedly used in the streamer’s direction — sometimes facetiously, sometimes with the reflected ire of a preschooler who had awakened one morning to find her [...]

  • Nvidia Shield leak

    Nvidia Shield 2019 Model Leaks on Amazon

    The latest version of Nvidia’s Android TV streamer has found its way onto Amazon.com ahead of an official announcement. The new device features a more powerful processor as well as a new remote control. Nvidia didn’t immediately respond to a request for comment. The latest Nvidia Shield is being powered by a Tegra X1+ processor, [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': Respawn CEO on Telling the Story Behind 'Becoming a Jedi'

    When it comes to media properties, it doesn’t get much bigger than “Star Wars.” That sentiment certainly isn’t lost on Vince Zampella, CEO of Respawn Entertainment, the studio behind “Star Wars Jedi: Fallen Order.” The title, which follows Jedi Padawan Cal Kestis (voiced by Cameron Monaghan) after the events of “Episode III — Revenge of [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': What to Expect From EA and Respawn's Latest

    There’s a lot riding on “Star Wars Jedi: Fallen Order.” The upcoming title from EA and Respawn is the first major single-player “Star Wars” video game since 2008’s “The Force Unleashed,” and is one of the most anticipated games of 2019. After years of multiplayer adventures, could “Fallen Order” be the title that brings the [...]

  • Katie Couric Olympics

    Katie Couric Plots 'SeeHer Stories' for People Magazine

    Katie Couric’s next assignment: Creating digital videos for People. Couric’s media company, Katie Couric Media is teaming with the Meredith-owned magazine to produce the weekly digital video series “#SeeHer Story,” that will feature short vignettes of female trailblazers and rulebreakers. The series is meant to celebrate the 100th anniversary of the 19th Amendment, which prohibits [...]

  • Wonderscope Willowcrest Manor

    Within Adds 'Willowcrest Manor' Ghost Story to Its Wonderscope AR App (EXCLUSIVE)

    Los Angeles-based immersive media startup Within added another augmented reality (AR) story to its children’s storytelling app Wonderscope Thursday: “Willowcrest Manor” gives kids a chance to become a ghost, haunt a house, and scare intruders away from hidden treasure. Wonderscope, which is available for most recent-generation iPads and iPhones, lets children explore animated stories in [...]

More From Our Brands

Access exclusive content