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Debmar-Mercury has appointed entertainment exec Karen Bonck as senior VP of branded partnerships.

In her Gotham-based position, Bonckwill be responsible for the creation and execution of branded content and advertiser partnerships for the company’s first-run series, including talker “The Wendy Williams Show” and the upcoming “Celebrity Name Game.” She will report to Debmar-Mercury co-presidents Ira Bernstein and Mort Marcus.

Bonck previously held branded entertainment posts at NBC Universal and Disney/ABC Television Group.

“Branded partnerships and integrated marketing have become important aspects of our business and we are thrilled to have a first-rate executive like Karen lead this integral area for us,” Marcus and Bernstein said in a statement. “She brings strong relationships, an insightful understanding of the syndication business and an innovative approach to branded entertainment that is needed for advertisers to succeed in today’s media environment.”