×
You will be redirected back to your article in seconds

NBA to Increase China Cooperation, Considering Morning Games

The National Basketball Assn. is considering rescheduling some marquee basketball games in order to grow audiences in China.

The possible move emerged as the organization unveiled a multi-year partnership with China’s Ministry of Education to develop sports educational in China.

The education deal is expected to provide enhanced fitness and basketball training to at least 3 million school and college students by 2017.

NBA commissioner Adam Silver said the partnership will help “our long-standing commitment with the Chinese Basketball Assn. to grow the game in China.”

Late last week Silver said the NBA is considering playing some U.S. East Coast games in the morning, rather than the usual evening slots, in order to screen them live in China, which is seen as one of the sport’s biggest growth markets.

“I think it will make sense to play some of our games in the East Coast in the morning, so that viewers in China can watch those games in primetime,” Silver said last week. The possible move was endorsed by former Houston Rockets star Yao Ming.

The NBA has relationships with several TV and digital media outlets in China, including a partnership of more than 25 years with national broadcaster CCTV. The league has played 18 games in China since 2004 and NBA China employs 115 people in four offices (Beijing, Shanghai, Hong Kong and Taipei) in the Greater China region.

More TV

  • Frank Cicha

    Listen: Why Fox Television Stations Embraced Trial and Error in Daytime

    Frank Cicha, head of programming for Fox Television Stations, saw the future coming nearly a decade ago when Fox’s TV station group committed many millions to land syndication rights to “The Big Bang Theory” back in 2010. Even then, it was clear that big hits on the scale of “Big Bang” were going to be [...]

  • Sterling K. BrownVariety and Women in

    Sterling K. Brown to Narrate Disney Plus Documentary 'One Day at Disney' (EXCLUSIVE)

    Sterling K. Brown is set to lend his voice to the upcoming Disney Plus feature documentary “One Day at Disney,” Variety has learned exclusively. “One Day at Disney” will highlight the people who work on some of Disney’s most beloved stories. The film will highlight 10 specific people and their role at Disney through the lens [...]

  • ABC Renews Full Summer Game Show

    ABC Renews Full Summer Game Show Slate, Including 'Pyramid,' 'Match Game,' 'Family Feud'

    The weather outside may be frightful, but ABC is already planning another summer of fun and games. The network announced Wednesday that its primetime gamers “The $100,000 Pyramid,” “Card Sharks,” “Celebrity Family Feud,” “Match Game,” “Press Your Luck” and “To Tell the Truth” have all been renewed for another season, joining the previously announced second [...]

  • David Cross

    'Genius: Aretha' at Nat Geo Casts David Cross (EXCLUSIVE)

    David Cross has joined the cast of the upcoming third season of “Genius” at Nat Geo, which will focus on music legend Aretha Franklin. Cross will star as music producer Jerry Wexler. Cynthia Erivo is set to play Franklin, with Courtney B. Vance, Malcolm Barrett, Patrice Covington, Kimberly Hébert Gregory, Rebecca Naomi Jones, and Sanai [...]

  • Jennifer Williams, Special Advisor for Europe

    TV Ratings: Impeachment Hearings Day 3 Draws 12 Million Average Viewers

    Day 3 of the impeachment hearings against President Donald Trump drew big numbers yet again across the major broadcast and news networks. An average of around 12 million total viewers tuned in across the morning and afternoon sessions, with 11.4 million watching in the morning and roughly 13 million in the afternoon. Fox News drew [...]

  • Black Summer

    'Black Summer' Renewed for Season 2 at Netflix

    Netflix has renewed the zombie thriller series “Black Summer” for a second season, Variety has learned. The second season will consist of eight episodes and will begin production next year in Alberta, Canada. Jamie King will return to star in the second season and will also serve as a producer. Cast members Justin Chu Cary and [...]

  • Anita Hill

    Anita Hill's Commission Launches Entertainment Industry Survey on Sexual Harassment

    The Hollywood Commission on Eliminating Sexual Harassment and Advancing Equality, led by Anita Hill, has launched a survey of the entertainment industry. Hill accused U.S. Supreme Court Justice Clarence Thomas of sexual harassment during his Senate confirmation hearings in 1991. Since then, in addition to teaching law and policy at Brandeis University, Hill has been [...]

More From Our Brands

Access exclusive content