New York hoteliers Sean MacPherson, Ira Drukier and Richard Born are setting up shop in the Lower East Side with the Ludlow Hotel. The building includes oak paneled-walls and marble mosaic floors. Plans include a public space on the ground floor. “We’d like it to function as a living room for the neighborhood,” says MacPherson, who also launched L.A. restaurants and clubs like Jones Hollywood and El Carmen.

Eat: The Dirty French restaurant will operate from breakfast to latenight, serving up reimagined Gallic classics, such as lamb carpaccio with goat cheese.

Drink: Featured cocktails include a Muddy Water (Powers Irish whiskey, cumin-infused Sazerac rye, Amaro Nonino, bitters and an absinthe rinse).

Stay: The hotel offers 184 guest rooms, including 20 suites. The 1,000-sq.-ft. Rockstar suite ($2,000 on certain nights) includes wrap-around windows, kitchen, dining room, living room and a 1,100-foot terrace.