You will be redirected back to your article in seconds

Dr. Dre, Eminem Headline Star-Studded Launch of Beats Music

Officially kicking off its new, much-touted music-streaming service on Friday night, Beats Music endeavored to pack several years’ worth of Rock the Bells tours into a single hour at its launch party at the Belasco Theater in Downtown L.A.

In front of a very Hollywood-friendly crowd that included Paul McCartney, Selena Gomez, Drake, Macklemore, Universal’s Ron Meyer, John Singleton, Brian Grazer, Michael Rapaport and Pink, Beats principle (and Interscope chairman) Jimmy Iovine talked up the curatorial depth of the company’s new Spotify competitor, and used the night’s performance to demonstrate the concept, presenting a ‘90s hip-hop Beats “playlist” allegedly curated by Eminem manager Paul Rosenberg, as performed live by the artists themselves.

Granted, the “playlist” seemed to move in roughly chronological order through the decade, with each artist performing their signature hit, but the show still boasted an almost ludicrously packed bill, cycling through perfs from Beats founder Dr. Dre, Eminem, Ice Cube, Nas, Blackstreet, the Pharcyde, Cypress Hill, Bone Thugs-n-Harmony (whose five members’ rapid-fire rhymes proved a bit too much for even an audio company to mix properly), Souls of Mischief, Ma$e, Diddy, Method Man and Redman, the Geto Boys and Busta Rhymes at a rather dizzying pace.

DJ Jazzy Jeff led a seven-piece band through each number, with Fab 5 Freddy serving as the night’s emcee.

More Music

  • Festival of Disruption

    David Lynch's Festival of Disruption Unites 'Peaks' Cultists in Meditation Talk and Musical Mayhem

    Officially kicking off its new, much-touted music-streaming service on Friday night, Beats Music endeavored to pack several years’ worth of Rock the Bells tours into a single hour at its launch party at the Belasco Theater in Downtown L.A. In front of a very Hollywood-friendly crowd that included Paul McCartney, Selena Gomez, Drake, Macklemore, Universal’s Ron Meyer, […]

  • Bjork

    Bjork Author: New Album 'Utopia' Will Be 'Rediscovery of the Endless Renewal of Love and Life' (Guest Column)

    Officially kicking off its new, much-touted music-streaming service on Friday night, Beats Music endeavored to pack several years’ worth of Rock the Bells tours into a single hour at its launch party at the Belasco Theater in Downtown L.A. In front of a very Hollywood-friendly crowd that included Paul McCartney, Selena Gomez, Drake, Macklemore, Universal’s Ron Meyer, […]

  • Cher

    Cher Joins 'Mamma Mia!' Sequel 'Here We Go Again'

    Officially kicking off its new, much-touted music-streaming service on Friday night, Beats Music endeavored to pack several years’ worth of Rock the Bells tours into a single hour at its launch party at the Belasco Theater in Downtown L.A. In front of a very Hollywood-friendly crowd that included Paul McCartney, Selena Gomez, Drake, Macklemore, Universal’s Ron Meyer, […]

  • Tamar Braxton Mansion

    Tamar Braxton and Vincent Herbert List Mediterranean Mansion in Calabasas (EXCLUSIVE)

    Officially kicking off its new, much-touted music-streaming service on Friday night, Beats Music endeavored to pack several years’ worth of Rock the Bells tours into a single hour at its launch party at the Belasco Theater in Downtown L.A. In front of a very Hollywood-friendly crowd that included Paul McCartney, Selena Gomez, Drake, Macklemore, Universal’s Ron Meyer, […]

  • Lars von Trier

    Lars von Trier Denies Bjork's Sexual Harassment Allegations

    Officially kicking off its new, much-touted music-streaming service on Friday night, Beats Music endeavored to pack several years’ worth of Rock the Bells tours into a single hour at its launch party at the Belasco Theater in Downtown L.A. In front of a very Hollywood-friendly crowd that included Paul McCartney, Selena Gomez, Drake, Macklemore, Universal’s Ron Meyer, […]

  • Taylor Swift

    Taylor Swift Films New Video in London (Watch)

    Officially kicking off its new, much-touted music-streaming service on Friday night, Beats Music endeavored to pack several years’ worth of Rock the Bells tours into a single hour at its launch party at the Belasco Theater in Downtown L.A. In front of a very Hollywood-friendly crowd that included Paul McCartney, Selena Gomez, Drake, Macklemore, Universal’s Ron Meyer, […]

More From Our Brands

Access exclusive content