×
You will be redirected back to your article in seconds

CBS Publicity Chief Gil Schwartz Moonlights as Business Author Stanley Bing

For 30 years, Gil Schwartz has been living a double life: a corporate publicity exec by day, outside the office he’s Stanley Bing, the snarky, straight-talking business author and former columnist for Esquire and Fortune magazines. He was unmasked by a New York Times writer in 1996, but continues to keep the two domains separate.

Day job: Senior Exec VP/Chief Communications Officer, CBS

What: Author of 12 books, Bing’s latest is “The Curriculum: Everything You Need to Know to Be a Master of Business Arts.”

Why: “Most people who are very successful don’t have an MBA — why should everyone have to get one?,” says Bing, who laces his advice on navigating the corporate landscape with tongue-in-cheek takeaways like bar charts on the comparative effectiveness of various male hairstyles.

What’s changed: In three decades, Schwartz says a few things are different. “People don’t drink at the office; nobody’s drinking at lunch. Things were much easier when everyone was slightly plastered. Also, there’s fewer swaggering bullies, and more attempts to be collegial.”

What’s the same: “The underlying essence of business and the workplace hasn’t changed. It’s still about the struggle of people to understand each other and manage each other, and about power.

Last Word: “All the superheroes have alter egos.” Using a pseudonym is “an honorable institution,” Schwartz says.

More Scene

  • Dan Stevens

    'Legion' Star Dan Stevens Says His Character Would Fight Thanos, 'Wreak Havoc' in MCU

    Dan Stevens said his powerful, telepathic mutant Legion would do some serious damage if he ever crossed over from the eponymous FX series into the Marvel Cinematic Universe. “Legion would wreak havoc. He’d probably take on Thanos, let’s see that,” he told Variety on the red carpet at the premiere of the trippy, mind-bending superhero series [...]

  • Anthony Anderson LADF

    Why Anthony Anderson and Billie Jean King are Giving Back with the Dodgers Foundation

    Celebrities and athletes came together at the Dodgers Foundation Blue Diamond Gala to celebrate the team’s commitment to supporting youth and to catch a glimpse of the event’s headliner: Bruno Mars. Billie Jean King and Ilana Kloss were honored at the fifth annual event, which raised over $3 million for programs benefiting Los Angeles youth. [...]

  • Shia LaBeouf poses at the premiere

    Shia LaBeouf to Host Birthday Fundraiser for Slauson Rec. Theater Company

    Shia LaBeouf is celebrating his 33rd birthday by giving back. The actor, who turned 33 on June 11, will host a fundraising concert later this month for the Slauson Rec Theater Company, a 10-month-old free performing arts program he co-founded in downtown Los Angeles. The night will also include a preview of the Slauson Rec [...]

  • Awkwafina, Lulu Wang Celebrate New York

    Awkwafina Wants 'The Farewell' to Break Boundaries of Cultural Differences

    Family dysfunction is universal despite cultural differences. That’s what writer and director Lulu Wang wants audiences to take away from her film “The Farewell” starring Awkwafina. “This movie will teach us universality out of specificity. There’s something that we can all kind of relate to across cultures. There’s something we still have to learn about [...]

  • Elizabeth Debicki

    Elizabeth Debicki Talks About Being Supported by Other Women in Hollywood

    Elizabeth Debicki is looking to the future — which makes sense, since she was named Women in Film and Max Mara’s “Face of the Future” for 2019. “No pressure,” Debicki laughed when Variety asked the actress about the honor on the red carpet. “It means a great deal. I have always deeply respected the work [...]

  • Carla Gugino Jett

    How Carla Gugino Is Redefining the Anti-Hero in Cinemax's Crime Drama 'Jett'

    “This is like no character I’ve ever played,” Carla Gugino told Variety on the red carpet at the premiere of Cinemax’s “Jett” on Tuesday night. “I think television is filled with great roles for women, which is such a godsend these days. But the anti-hero — there’s still a double standard there.” In the new series, Gugino [...]

More From Our Brands

Access exclusive content