Participants in the program will be given a paid “in-house” assignment with Warner Music or one of its program partners. The idea is to get students from a variety of different backgrounds, including computer science, economics, electrical engineering, and product design, as a way to respond to changes in the business.
The application deadline for the first program is Jan. 30, and the selection committee is chaired by Matthew Tiews, Stanford’s executive director of arts programs.
Stanford and Warner Music Group previously collaborated on a free, open online course in February called Creativity: Music to My Ears. Among those participating were Josh Groban, Jason Mraz and Cameron Strang, chairman and CEO of Warner/Chappell Music and Warner Bros. Records.
Strang said of the latest partnership, “Today’s digital natives are defining the new era of music, and these students will lead it.”
The program will have three requirements: The students must complete, by the end of their junior year, a course on the changing world of popular music, with guest artists and executives. Participants in the 10-week “in-house” program will be eligible to receive $8,000, and when they return to campus, they will begin work on “capstone” projects that will be due at the end of their senior year. Students will be eligible to receive $2,000 each to finance that project.