Universal Music Group has acquired London-based Eagle Rock Entertainment, an independent producer and distributor of music programming. The terms of the acquisition have not been disclosed.

Eagle Rock Entertainment specializes in music video programming for television and DVDs, giving Universal an additional 2,000 hours of programming and more than 800 titles. Eagle Rock’s chairman and CEO Terry Shand will continue to run the company from its headquarters in the U.K.

“I am delighted to bring Eagle Rock into the UMG family and look forward to growing Eagle Rock in the coming years by producing more great content and benefiting from the digital revolution that is taking the audio-visual space by storm,” Shand said in a statement.

The acquisition will also allow Universal to expand into original video content and create unique artist-based bundles in a variety of physical and digital formats.