Taylor Swift’s “1989” witnessed a large drop in sales last week after its record-setting opening, but was still big enough to claim the second-biggest frame of 2014.
The Big Machine album rang up 402,000 units its second week, according to Nielsen SoundScan data for the week ending Nov. 9. That represents a 69% decline from its smash 1.28 million-copy bow, a percentage drop that’s common even for large titles.
Still, Swift’s total outdid the 386,000 debut-week units sold in May by Coldplay’s “Ghost Stories” – until last week the year’s biggest U.S. debut. Thus the country-gone-pop singer can now claim the two largest sales weeks of the year to date.
Despite the decline, Swift’s second-week score outdid the combined sales of the other nine albums in the top 10, which garnered a total of 305,000 units. Her album has already sold 1.68 million.
Few artists dared to compete with Swift’s red-hot collection, and just two new titles entered the U.S. top 10, which has been a revolving door of late.
Bette Midler’s “It’s the Girls” (Warner Bros.) entered at No. 3 with 40,000 sold – just 10% of Swift’s total for the week. The veteran pop singer last reached the top 10 in 2005 with her last non-Christmas release, “Bette Midler Sings the Peggy Lee Songbook.” The present collection finds the Divine Miss M covering such classic girls groups as the Ronettes, the Supremes and the Shirelles.
Dance superstar Calvin Harris’ “Motion” (Columbia) arrived at No. 5, shifting 35,000. Though he’s a top club attraction, the Scottish DJ has heretofore never collected a top 10 album in the U.S.; his 2012 release “18 Months” peaked at No. 19, and was the only one of three titles to reach the domestic chart.
The week’s comparatively quiet holdover titles included the “Now 52” hits compilation (No. 2, 59,000 sold, down 42%), Jason Aldean’s “Old Boots, New Dirt” (No. 4, 35,000, off 17%), Florida Georgia Line’s “Anything Goes” (No. 6, 30,000, down 21%), Barbra Streisand’s “Partners” (No. 7, 28,000, off just 2%), Sam Smith’s “In the Lonely Hour” (No. 8, 27,000, up 2%), Brantley Gilbert’s “Just As I Am” (No. 9, 26,000, up 306%) and Sam Hunt’s “Montevallo” (No. 10, 25,000, down 64%). Gilbert’s six-month-old title, which sold just 6,300 last week, received its enormous lift from deep discounting by Google Play.
Swift will see some strong competition next week from new albums by Garth Brooks, Pink Floyd and Foo Fighters.