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Taylor Swift’s ‘1989’ Easily Shakes Off Competition on U.S. Album Charts

Taylor Swift 1989 Album Sales
Denise Truscello/WireImage

Taylor Swift’s “1989” – the singer’s third consecutive album to sell more than 1 million copies its opening week — predictably dwarfed all comers in its record-breaking first week on sale.

According to Nielsen SoundScan data for the week ending Nov. 2, Swift’s tally of 1.287 million units sold – announced late Tuesday, and the biggest one-week total for an album since 2002 – represented 22% of total album market share (5.8 million albums) for the stanza. This week’s top 200 albums sold a total of 2.83 million copies; “1989” accounted for 45% of that number.

“1989” outsold the new No. 2 title, the 52nd volume of “Now That’s What I Call Music!,” by a far better than 10-to-1 margin. The hits compilation tracked 103,000 units, making it the week’s only other title to move in six figures.

A total of 1.257 million copies separated “1989” and the week’s new No. 10 entry, Cincinnati rock act Black Veil Brides’ self-titled Universal Republic release, which sold just 30,000 copies.

SoundScan said the sales of “1989” were fairly evenly divided between physical (647,000 copies) and digital (640,000) formats. It was the biggest digital week for a title since Lady Gaga’s “Born This Way” moved 662,000 digital copies in 2011.

Among the other newcomers in the U.S. top 10, country vocalist Sam Hunt moved in at No. 3 with his debut collection “Montevallo” (MCA Nashville), selling 70,000. The singer-songwriter, who has penned hits for Kenny Chesney, Keith Urban and Billy Currington, is riding the current hit “Leave the Night On.”

Pop vet Barry Manilow climbed aboard at No. 4 with his unusual collection “My Dream Duets” (Verve), which shifted 51,000. The collection, which was pushed heavily on the home shopping network QVC, pairs Manilow electronically with such deceased performers as Louis Armstrong, Marilyn Monroe, Dusty Springfield and Whitney Houston.

Led Zeppelin’s fourth album, also known by its runic name “ZOSO,” re-entered the top 10 at No. 7 after a more than four-decade absence with a 35,000-unit frame. The 1971 Atlantic release, which includes such evergreen rockers as “Stairway to Heaven,” “Rock and Roll” and “When the Levee Breaks,” has just been re-released in a variety of deluxe configurations. The album has been certified for sales of 23 million by the RIAA.

Christian vocalist Chris Tomlin’s “Love Ran Red” (Sixstep) entered at No. 8 with 35,000 sold. The Texas-born performer reached No. 1 last year with “Burning Lights.”

Jason Aldean’s “Old Boots, New Dirt” (No. 5, 43,000 sold, off 24%), Florida Georgia Line’s “Anything Goes” (No. 6, 38,000, down 36%) and Slipknot’s “.5: The Gray Chapter” (No. 9, 34,000, off 75%) – all former No. 1 titles – hold over on the current chart.