×
You will be redirected back to your article in seconds

Insomniac Events’ Pasquale Rotella Looks Beyond Electric Daisy Carnival

Though hardly the first to stage a huge-scale fest on these shores, Insomniac Events’ Pasquale Rotella, and his Electric Daisy Carnival, did much to herald dance music’s explosion into the live events mainstream. Of late, Insomniac has expanded into recorded music via Interscope, and bowed docu “Under the Electric Sky” at Sundance.

On partnering with Live Nation last year: We are still completely autonomous to Live Nation proper, but we do have access to their resources, and I’m kind of still learning what they are. As a fan, unless you’re overseas, you’re not going to see too much of a change. But it gives us security, and definitely takes the level of stress down a little bit when you’re an independent promoter. I am a guy who takes calculated risks, and when you’re solely a mom-and-pop operation, as opposed to having a partner like Live Nation, it’s a completely different ballgame. You can go to the U.K. for the first time and go big; we had 50,000 people there.

On launching Insomniac Records: We’d been doing something called the Discovery Project, which came out of the frustration that the same few guys seemed to be playing over and over again, not only at our festivals, but other festivals too. We wanted to give new producers the opportunity to get known, and to get them on our stage as soon as we could. We wanted to be able to take them to the next level, and that’s where the partnership with Interscope made sense.

On ventures into film: When we were closing (“Under the Electric Sky”) up, an opportunity came out of doing a deal with Fox 2000; it’s not a done deal yet, not signed, but we’re in talks to do something. I’d like to do more in movies. Since then some other music docs have fallen onto my desk, and I’d like to do more of the “Electric Sky” movies. Not every year, but maybe every three or four years we do something, when we have new characters and stories to follow. But my gears are turning right now.

On growing EDC Las Vegas: We upped the capacity this past year, and I feel like I’m good now, I don’t want to go any bigger.

More Music

  • Taylor Swift "Christmas Tree Farm"

    Taylor Swift's 'Christmas Tree Farm' Video Is a VHS Wonderland

    Taylor Swift may have set a “Farm”-to-market land speed record with the release of “Christmas Tree Farm” Thursday night, just four days after the tune was written, and with much less time than that since it was lushly orchestrated for maximum holiday glee. The biggest revelation of the accompanying video — at least for anyone [...]

  • darlene love

    Darlene Love's Blue Christmas: Singer Says NBC Tree Lighting Organizers Are Ageist

    Darlene Love’s iconic Christmas song, “Christmas (Baby, Please Come Home),” was performed Wednesday night on NBC’s “Christmas in Rockefeller Center” tree lighting special — but the woman who made it famous was iced out and she is furious about it. Love, 78, explained her frustrations on Facebook, calling out Brad Lachman Productions for excluding her [...]

  • Joycelyn Savage, Azriel Clary. Azriel Clary,

    Joycelyn Savage Denies Creating Patreon Account Exposing R. Kelly

    One of R. Kelly’s longtime girlfriends, Joycelyn Savage, has come forward publicly to refute claims that she’s turned on the R&B singer after an Instagram account claiming to be her suggested as much. In a video obtained by TMZ, Savage, first reading pre-written statements on her cell phone, strongly denies the assertion that she had [...]

  • Jagged Little Pill review

    Broadway Review: 'Jagged Little Pill'

    Nearly 25 years after “Jagged Little Pill” hit the shelves of record stores, Alanis Morissette’s innovative 1995 album has arrived on Broadway under the muscular direction of Diane Paulus, who launched this galvanic production at the American Repertory Theater. The show’s supportive book by screenwriter Diablo Cody interprets Morissette’s musical idiom as a universal domestic [...]

  • Who album cover

    Album Review: The Who's 'Who'

    Not only did the death wish expressed 55 years ago in “My Generation” not come true, but the Who have now become the first major rock act of their generation to come up with a whole album that’s actually about getting old. And this from an outfit that pretty much entirely skipped its own middle age, [...]

  • Billie Eilish Makes Her Directorial Debut

    Billie Eilish Makes Her Directorial Debut With ‘Xanny’ Video (Watch)

    In a week with lots of other Billie Eilish things going on — including Variety’s two cover stories, her acoustic performance at Apple’s headquarters and, not least, reports of a multi-million-dollar documentary deal with Apple — a new video from the 17-year-old singer has also arrived. The clip — for the song “Xanny,” from her [...]

  • CMJ Music Marathon to Relaunch in

    CMJ Music Marathon to Relaunch in 2020

    CMJ Music Marathon, the New York-based music festival and conference ran from 1978 until 2016, is apparently relaunching next year. Details are scant, but a tweet from the company’s official account said that the festival is under “new management” — which means that its most-recent CEO, Adam Klein, who was ordered by a judge to [...]

More From Our Brands

Access exclusive content