The show, one of several star-driven plays this fall that have posted juggernaut numbers, becomes the second production of the season to recoup following “It’s Only a Play,” the comedy powered by a cast that includes Nathan Lane, Matthew Broderick, Rupert Grint and Megan Mullally.
Playing in one of Broadway’s smallest venues, the 700-seat Circle in the Square, “The River” has recouped even with a large number of tickets priced at $95 and a limited number of day-of tickets made available for $35, all as part of a ticket accessibility initiative along the lines of what Friedman did with the pricing for her productions of “Twelfth Night”/”Richard III” last season. Even so, weekly tallies at “The River” are kept plenty high via strong demand for premium-priced tickets that top out at $275.
Now that the play, written by Jez Butterworth and directed by Ian Rickson, has made it into the black, the rest of the show’s Broadway box office revenue counts as profit (minus the production’s weekly running costs).
The limited run of “The River” finishes up Feb. 8, with last season’s Off Broadway critical fave, “Fun Home,” set to move into Circle in the Square later in the spring.