James Franco, Chris O’Dowd Help Broadway’s ‘Of Mice and Men’ to Recoupment

The Broadway revival of “Of Mice and Men,” which has posted robust sales since it began previews earlier this spring, has recouped its $3.8 million capitalization costs in about a dozen weeks, according to the show’s producers.

The production earned reviews that ranged from raves to pans, but a familiar title coupled with a starry cast led by James Franco and Chris O’Dowd have helped keep audience interest high, and attendance at near capacity most weeks. O’Dowd was nommed for a Tony for his role as the slow-witted Lennie in the production, which also earned a lighting design nod.

Anna D. Shapiro helmed the revival, also starring Leighton Meester and Jim Norton.

The production has not been the strongest-selling play of the spring — that honor goes to “A Raisin in the Sun” — but the attention-getting casting spurred grosses that regularly pushed the title toward the top of the chart for nonmusicals.

Produced by “Hedwig and the Angry Inch” impresario David Binder, among others, “Of Mice and Men” has seven weeks left in its limited engagement, allowing  producers and investors some time to make a profit now that the title is in the black.

The revival runs through July 27 at the Longacre Theater.

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