×
You will be redirected back to your article in seconds

‘It’s Only A Play’ Turns a Broadway Profit

It’s only a hit: Starry Broadway comedy “It’s Only a Play,” a megaseller since it began performances in October, has recouped its $3.9 million capitalization, according to the show’s producers.

The backstage comedy’s speedy journey into the black isn’t a surprise, given the powerhouse grosses that are more common to razzledazzle musicals than to straight plays. Thanks to a critical mass of big-name stars including Nathan Lane, Matthew Broderick, Megan Mullally, Stockard Channing, Rupert Grint and F. Murray Abraham, the title has grossed more than $1 million per week since its first full week of eight performances, with its best tally yet (for the week ending Dec. 7) coming in at $1.4 million. The consistent strength of the show’s box office has propelled producers to decide to move the production next door to the Jacobs Theater for an extended run, ceding its current home, the Schoenfeld, to the incoming production of Helen Mirren starrer “The Audience.”

The play becomes the first production of the 2014-15 season to recoup — although the season’s unusually long list of other big-money, star-driven plays (such as Bradley Cooper starrer “The Elephant Man” and Hugh Jackman topliner “The River”) seem poised to turn a profit swiftly as well.

Juggernaut sales are certain to continue for “It’s Only a Play” through early January, when Lane will depart the show to topline “The Iceman Cometh” at the Brooklyn Academy of Music in January. Martin Short will fill in for him, with Broadway fave Katie Finneran and “30 Rock” alum Maulik Pancholy rotating in later in January when Mullally and Grint exit. Whether the “It’s Only a Play” continues to sell as strongly with its new cast additions remains to be seen.

Tom Kirdahy, Roy Furman and Ken Davenport lead the producing team of “It’s Only a Play.” Kirdahy is also shepherding a production of the musical “The Visit” toward Broadway, with the aim of getting it in sooner rather than later.

More Legit

  • Richard E Grant Everybody's Talking About

    Richard E. Grant to Play Former Drag Queen in 'Everybody's Talking About Jamie'

    Oscar-nominated actor Richard E. Grant will portray a former drag queen and mentor in “Everybody’s Talking About Jamie,” the movie adaptation of the British stage musical. “Catastrophe” co-creator and star Sharon Horgan and “Happy Valley” star Sarah Lancashire have also joined the film. Max Harwood will play the titular role of Jamie, a role inspired [...]

  • The Secret Life of Bees review

    Off Broadway Review: 'The Secret Life of Bees'

    There’s a sweet sense of sisterhood that’s simply divine in “The Secret Life of Bees,” the heartwarming new musical at the Atlantic Theater Company based on Sue Monk Kidd’s bestselling 2002 coming-of-age novel, set in South Carolina in 1964 amid Civil Rights struggles. (A 2008 film adaptation starred Dakota Fanning and Queen Latifah.) The feeling [...]

  • 10 Comics to Watch

    Variety Announces 10 Comics to Watch for 2019

    Variety has chosen its 10 Comics to Watch for 2019. The honorees will be profiled in the July 18 issue of Variety and at the Just for Laughs Comedy Festival in Montreal at a cocktail party on Thursday, July 25, followed by a panel and showcase on Friday, July 26. The events are sponsored by Cohen & Gardner LLP. The [...]

  • Vanessa Hudgens So You Think You

    Vanessa Hudgens, Hailey Kilgore to Star in Reading of 'The Notebook' Musical

    Vanessa Hudgens and Tony-nominee Hailey Kilgore are joining an upcoming reading of Ingrid Michaelson’s stage adaptation of “The Notebook” by Nicholas Sparks. Tony nominee Michael Greif is set to direct the reading, which will open June 23 at Vassar College’s Martel Theater as part of their Powerhouse Theater season. Kilgore will star as the younger [...]

  • Moulin Rouge director Alex Timbers

    'Beetlejuice,' 'Moulin Rouge!' Director Alex Timbers on Creating Worlds on Broadway

    In the past year, Alex Timbers has directed the Tony-nominated “Beetlejuice” and the stage adaptation of “Moulin Rouge!” (which begins previews June 28 at the Al Hirschfeld Theatre). Here, he reflects on his most recent projects and the challenges of bringing two iconic movie musicals to Broadway within a year.  Both your musicals live in [...]

  • Actor Anthony Ramos Signs With Republic

    Actor Anthony Ramos Signs With Republic Records (EXCLUSIVE)

    Singer-songwriter and actor Anthony Ramos, known for his roles in “Hamilton” and “A Star Is Born,” has signed with Republic Records, the company announced today. Ramos will release his forthcoming debut album later this year, with new music expected this summer. Footage from the signing aired on his YouTube series today. “Anthony is a true [...]

  • Much Ado About Nothing review

    Shakespeare in the Park Review: Danielle Brooks in 'Much Ado About Nothing'

    The Public Theater’s Free Shakespeare in the Park productions can be provocative, irritating, enlightening or maddening, but they are always fun. In his new staging of “Much Ado About Nothing” with a cast led by Danielle Brooks, director Kenny Leon (“A Raisin in the Sun,” “American Son”) delivers the fun in a slaphappy, dance-crazy version [...]

More From Our Brands

Access exclusive content