×
You will be redirected back to your article in seconds

Broadway Box Office: What a Difference the Tony Awards Make

Remember when “A Gentleman’s Guide to Love and Murder” was having trouble selling tickets?

That phase may have passed, at least for a while: After the notching four Tony wins Sunday night,  the musical was on track to rake in more than $900,000 by the end of the day Monday, according to legiters associated with the show.

The Tonys also spruced up sales at “Beautiful” and made wishes come true at “Aladdin,” according to sources familiar with the box office of those shows. Both the Carole King musical and the Disney Theatrical offering, which scored awards for lead musical actress (Jessie Mueller) and featured musical actor (James Monroe Iglehart) respectively, were on their way to wrapping $1 million apiece by the end of the day Monday.

All three titles also are primed for international incarnations, with “Gentleman’s Guide” and “Beautiful” both likely to head to London and Disney in talks for a quartet of productions around the globe.

Even before the nationally televised boost of the Tony telecast, “Beautiful” ($1,152,112) and “Aladdin” ($1,286,953) logged best-yet weekly sales for the sesh ending June 8. Ditto four-trophy winner “Hedwig and the Angry Inch”  ($1,021,708 for seven perfs), while “Gentleman’s Guide” ($733,879) reported one of its strongest tallies so far and played to full houses.

In general last week was a healthy one on the Rialto, with the Broadway cume upticking to $28.3 million for 36 shows now running. Attendance also stepped up a bit to 279,158, or 82% of the Street’s overall capacity.

Among individual shows it was a mixed bag of gains and declines, although few shifts were notable in either direction. The 22% drop at “Lady Day at Emerson’s Bar & Grill” ($392,910) was a big one, but producers likely aren’t too alarmed now that its toplining star, Audra McDonald, attracted theatergoers’ attention with a historic sixth acting win.

With the Tonys out of the way, it now remains to be seen just how much momentum the winning shows will be able to hold onto in the coming weeks.

Meanwhile, Tupac tuner “Holler If Ya Hear Me” ($148,964 for seven previews) faced the unenviable challenge of starting previews in the midst of Broadway’s awards hoopla, starteing predictably slow as the title got lost in all the kudo-centric activity of the frame. Maybe the shoutout director Kenny Leon, who picked up a trophy last night for “A Raisin in the Sun” ($1,226,464), gave to “Holler” from the podium will help the new musical attraction some attention.

Popular on Variety

More Legit

  • Broadway-Breakfast-Split

    Variety to Celebrate Second Business of Broadway Breakfast With Thomas Schumacher, Diane Paulus and Diablo Cody

    Variety has announced the lineup for its second annual Business of Broadway breakfast presented by City National Bank. Joining the breakfast on Oct. 7 is the president and producer of Disney Theatrical Productions Thomas Schumacher, who will take part in the event’s keynote conversation. In his position, Thomas oversees the company’s worldwide stage productions, which [...]

  • Sue Wagner John Johnson

    Tony-Winning Producers Sue Wagner and John Johnson Announce New Venture, Wagner Johnson Productions

    Sue Wagner and John Johnson, seven-time Tony award-winning producers, announced Wednesday that they have embarked on a new theatrical business venture, Wagner Johnson Productions. Under the name, they will produce and general manage a wide scope of theater productions. One of Wagner Johnson Productions’ current projects is a musical rendition of “Almost Famous,” which will [...]

  • Sam Rockwell and Laurence Fishburne

    Sam Rockwell, Laurence Fishburne Starring in Broadway Revival of 'American Buffalo'

    Laurence Fishburne and Sam Rockwell will star in an upcoming Broadway revival of David Mamet’s “American Buffalo.” The show marks Rockwell’s first appearance on the Great White Way since his 2014 performance in the revival of Sam Shepard’s “Fool for Love.” The five-year absence saw him pick up an Oscar for “Three Billboards Outside Ebbing, [...]

  • Secret Derren Brown review

    Broadway Review: 'Derren Brown: Secret'

    Audiences love to be fooled, whether it’s with clever plotting with a twist, the arrival of an unexpected character or even a charming flimflam man with a British accent. The latter is Derren Brown, and he’s entertaining audiences for a limited run at the Cort Theatre, where he is playing head-scratching mind games and other [...]

  • Matthew Broderick, Sarah Jessica ParkerNew York

    Matthew Broderick and Sarah Jessica Parker to Reunite on Broadway for 'Plaza Suite'

    Real-life couple Matthew Broderick and Sarah Jessica Parker are hitting the Broadway stage again for a reboot of the late Neil Simon’s 1968 play “Plaza Suite.” The staging will mark the Broadway directorial debut of Tony award-winner John Benjamin Hickey. Set in New York City’s Plaza Hotel in Suite 719, “Plaza Suite” is comprised of [...]

  • Derren Brown

    Listen: Derren Brown Spills His Broadway 'Secret'

    Derren Brown has spent a lot of his career performing magic shows on theater stages — but he’ll be the first to tell you that magic usually doesn’t make for great theater. Listen to this week’s podcast below: “If you’re a magician of any sort, you can make stuff happen with a click of your [...]

More From Our Brands

Access exclusive content