×
You will be redirected back to your article in seconds

Broadway Box Office: Street Dips, But ‘Only a Play’ and ‘On the Town’ Hit Highs

Broadway box office experienced a predictable decline last week after the boost it got the prior frame from the Columbus Day weekend — but the larger dips at the Main Stem’s tourist faves came juxtaposed against a handful of notable gains, including a big-money rise at “It’s Only a Play” and a step up at freshly opened “On the Town.”

“It’s Only a Play” ($1,375,481) has proven a B.O. powerhouse right out of the gate thanks to its starry cast including Nathan Lane and Rupert Grint (pictured above), and last week rose 17% (more than $200,000) to break the house record at the Schoenfeld Theater, with demand on the rise thanks to generally strong reviews. Also up was “On the Town” ($696,571), the revival that managed to hit a new high last week despite accommodating press performances and a comp-heavy opening night. Sales seem poised to keep going up, too, considering the overall raves the show got from the Gotham press corps.

Other shows to rise over the post-Columbus Day frame include another well-reviewed play outing, “The Curious Incident of the Dog in the Night-Time” ($848,236) and, to a lesser degree, “Disgraced” ($352,737), which opens Oct. 23. Sting musical “The Last Ship” ($575,155) also picked up in advance of its Oct. 26 opening, and Ewan McGregor starrer “The Real Thing” ($475,917) upticked too.

A smattering of minor bumps at other individual titles — including “You Can’t Take It With You” ($680,921) — helped mitigate the usual major declines at the big-name shows that always see numbers dip when long-weekend tourists make their exit. Not that Top 10 titles like “The Lion King” ($1,895,200), “Wicked” ($1,680,849), “The Book of Mormon” ($1,651,464) and “Aladdin” ($1,438,023) couldn’t handle the declines.

Overall sales fell more than $1 million to about $26 million for 32 shows on the boards. Attendance, it turns out, only slipped by around 2,500 to 260,002 (or 86% of capacity) — a solid fall tally — but the slippage in ticket demand was reflected by a $3 decline in average price paid per ticket, down to a still-robust $101.54.

With “Disgraced” and “The Last Ship” opening this week and Glenn Close starrer “A Delicate Balance” starting previews tonight, the momentum of the autumn season looks poised to keep Broadway B.O. healthy as the Main Stem moves toward the ultra-profitable Thanksgiving frame.

 

Popular on Variety

More Legit

  • Matthew Broderick, Sarah Jessica ParkerNew York

    Matthew Broderick and Sarah Jessica Parker to Reunite on Broadway for 'Plaza Suite'

    Real-life couple Matthew Broderick and Sarah Jessica Parker are hitting the Broadway stage again for a reboot of the late Neil Simon’s 1968 play “Plaza Suite.” The staging will mark the Broadway directorial debut of Tony award-winner John Benjamin Hickey. Set in New York City’s Plaza Hotel in Suite 719, “Plaza Suite” is comprised of [...]

  • Derren Brown

    Listen: Derren Brown Spills His Broadway 'Secret'

    Derren Brown has spent a lot of his career performing magic shows on theater stages — but he’ll be the first to tell you that magic usually doesn’t make for great theater. Listen to this week’s podcast below: “If you’re a magician of any sort, you can make stuff happen with a click of your [...]

  • A Very Expensive Poison review

    London Theater Review: 'A Very Expensive Poison'

    Vladimir Putin owes his power to the stage. The president’s closest advisor trained as a theatre director before applying his art to politics, and ran Russia like a staged reality, spinning so many fictions that truth itself began to blur. By scrambling the story and sowing confusion, Putin could exert absolute control. The long-awaited latest [...]

  • Betrayal review Tom Hiddleston

    Broadway Review: 'Betrayal' With Tom Hiddleston

    and Zawe Ashton as a long-married couple and Charlie Cox as the secret lover. Director Jamie Lloyd’s impeccable direction — now on Broadway, after a hot-ticket London run — strips Pinter’s 1978 play to its bare bones: the excruciating examination of the slow death of a marriage.  It’s a daring approach, leaving the characters nowhere [...]

  • Jayne Houdyshell arrives at the 71st

    'The Music Man' Revival Adds Four Tony Winners to Broadway Cast

    Tony Award-winners Jayne Houdyshell, Jefferson Mays, Marie Mullen and Shuler Hensley will join stars Hugh Jackman and Sutton Foster in the upcoming Broadway revival of “The Music Man.” In “The Music Man,” Jackman will play con-man Harold Hill, who arrives in a small, fictional Iowa town called River City and urges the townsfolk to start [...]

  • Glen Basner Filmnation

    FilmNation's Glen Basner on Diversifying Beyond Movies by Focusing on Storytelling

    Glen Basner lives to make deals.  Be it Toronto or Cannes, Sundance or AFM, you’ll find the FilmNation founder in the throes of negotiations over pricing and marketing plans, schmoozing and working every angle to nail the best pact. Director Armando Iannucci, who worked with FilmNation on the upcoming “The Personal History of David Copperfield,” [...]

More From Our Brands

Access exclusive content