Adding to an already crowded market place, Warner Bros. is re-releasing its Golden Globes-winning “Gravity” at more than 900 theaters on Friday. The film first launched theatrically on Oct. 4 and has cumed more than $670 million worldwide, making it the eighth-highest grossing release of 2013.
“Gravity” has been near the forefront of the awards derby since early fall, having collected a slew of honors including for best director Alfonso Cuaron at the Globes. The film’s re-release comes just a day after the Oscar nominations are announced.
“We are thrilled by the many accolades for ‘Gravity,’ which have generated renewed word-of-mouth and interest in seeing the film, whether for the first time or to experience it again,” said Warner Bros. domestic distribution prexy Dan Fellman. “We wanted to give audiences everywhere another opportunity to see it the way it was meant to be seen—on the big screen.”
Last weekend, “Gravity” was playing at only 155 domestic engagements.
The 3D space epic joins Fox Searchlight’s heavyweight awards contender “12 Years a Slave,” which also expands Friday to 600-plus locations, up from 114, along with four other wide releases including Paramount’s “Jack Ryan: Shadow Recruit” and Universal’s “Ride Along.”