Variance Films, the theatrical distribution arm of the newly founded company Amplify, has acquired director Jeremy Snead’s “Video Games: The Movie,” inking a July 18 theatrical release for the documentary in the U.S. and Canada.

The film, geared toward digitally savvy vidgame fans, looks poised to capitalize on the cross-platform business model of Amplify, the company formed earlier this year from the merger of theatrical distributor Variance with digital distributor GoDigital. The movie’s bigscreen run will coincide with the July 15 release on iTunes and other digital outlets.

The movie chronicles the rise of videogames from the 8-bit domain of nerds to the multibillion-dollar industry it is now. Sean Astin narrates the film, which includes interviews with Braff, Chris Hardwick, Wil Wheaton and videogame luminaries including Nolan Bushnell and Hideo Kojima.

Snead and high-profile vidgame designer Cliff Bleszinski (“Gears of War”) produce the documentary, with Zach Braff on board as exec producer.