‘Transformers’ to Ignite Summer Box Office with Possible $100 Million Opening

Transformers Age of Extinction Box Office

Transformers: Age of Extinction” thunders into multiplexes this weekend, aiming to prove that the summer blockbuster is anything but an endangered species.

The Paramount Pictures release is on track to generate more than $100 million over the weekend when it debuts in 4,200 locations, 353 of which are Imax. The studio is being more conservative with its projections and putting the number between $90 million to $100 million.

If it hits those lofty heights it will rank as the year’s biggest opening. “Captain America: The Winter Soldier” currently ranks no. 1 with $95 million.

“The market is wide open for a big hit and the brand recognition of the (Transformers) franchise is pretty staggering,” said Phil Contrino, vice president and chief analyst at BoxOffice.com. “Even if it doesn’t win the summer or the year at the domestic box office, its overseas potential is huge and that’s the name of the game.”

To that end, Paramount is planning an ambitious international rollout that will see “Transformers: Age of Extinction” open in 37 markets, including such key territories as South Korea, Australia and Russia. The comparable gross for opening weekends in these territories for the most recent film in the series was $162 million, which provides a sense of the franchise’s global appeal and profitability.

The big plum will be China, where the picture will open day-and-date with the United States after having filmed extensively in the country and on national landmarks such as the Great Wall. China, the world’s second largest market for film, could contribute $200 million or more to the sequel’s bottom line, analysts say, topping the more than $160 million the People’s Republic contributed in receipts for “Transformers: Dark of the Moon.”

The “Transformers” films represent a license to print money for Paramount and Hasbro, the company behind the iconic toyline — having brought in more than $2.6 billion at the global box office and $7 billion in merchandising.

They’re also opening weekend juggernauts. The most recent film, “Transformers: Dark of the Moon” bowed to $97.8 million when it premiered in 2011, and the other franchise entries, 2007’s “Transformers” and 2009’s “Transformers: Revenge of the Fallen,” have premiered to $70.5 million and $108.9 million respectively.

It has been an uneven summer when it comes to major studio releases. Films like “Godzilla” and “The Amazing Spider-Man 2” have stuck the landing with huge opening weekends, only to fade quickly through their second or third week in theaters. Only “X-Men: Days of Future Past” has cracked the $200 million mark domestically, although the web-spinning adventure could crawl over the line this weekend.

“It’s so hard to differentiate a tentpole movie at this point,” said Bruce Nash, founder of the box office stats site The Numbers. “They’re all sort of boxed in by the formula. They have to have the 3D version, the requisite special effects and elaborate sound, but there hasn’t been the kind of dominant franchise this summer that’s going to rise above that sameness.”

Well, a globe-straddling smash may have finally arrived. Analysts say that “Transformers: Age of Extinction” represents the summer’s best chance at fielding a film that does over $1 billion in receipts.

Pre-sales have been robust, with Fandango reporting the film represents 96% of its weekend ticket sales and MovieTickets.com saying its sales for “Transformers: Age of Extinction” are more than 82% higher than for the most recent film at the same point in its cycle.

As for the film itself, Michael Bay will once again ride herd over the battling robots, ensuring that there will be oodles of Magic Hour lighting and ear-shattering explosions. The film also upgrades in the star power department, swapping out celebrity-loathing Shia LaBeouf for the more klieg-light friendly Mark Wahlberg.

The addition of Wahlberg and the easy-on-the-eyes duo of Nicola Peltz and Jack Reynor should reinvigorate the franchise, analysts say, potentially positioning it for parts five and six.

“It was like adding the Rock to the ‘Fast and Furious’ franchise,” said Paul Dergarabedian, senior media analyst at Rentrak. “It reinvents it.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 15

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. LOL says:

    Ach, mein Gott! Can America ever eschew its mindless addiction to crap? Do you people ever opt for a challenging novel and healthy salad, or is it always rubbish that floats your boat?

    Also, way to go kowtowing to the insipid Chinese market. That’s gonna elevate your cultural standing.

  2. Molly says:

    I heard that Shiala Labeouf was supposed to transform into a paper bag but they cut him out of the movie

  3. dan delts says:

    Wahlberg should have been a part of the reinvention and reboot that we were promised and despite a fun first hour, the next two hours, yes… this thing clocks in at just under 3 hrs, are a snooze. There’s no reinvention, no reboot, re imaging…. just a rehash of what we have already seen. Id place this behind the first one, slightly ahead of 3 and let’s just forget the abomination of 2. I had high expectations of bay “fixing” the problems of the overlong and bloated series and non descript bad guys and autobots and decepticons that you can’t tell apart

  4. Julienne says:

    Michael Bay doesn’t care about anything but making more money…period.

    • Dred says:

      Like MOST business men?? What do you want him to care about other than making money doing what he does for a living?

  5. Julienne says:

    Same old crap…nothing new. snooze fest

  6. harry georgatos says:

    All ridiculous sound and fury without suspense to sell dumb toys to dumb American families.

    • Dred says:

      If only American families are the dumb people buying toys, then why does the international market generate more $$$ than the market in the US?? Even with the difference in value of the dollar and other international monies, clearly international markets are the markets that the movie studios are interested in exploiting.

      MEANING —- other countries are just as stupid if not stupider than the US.

      • Dred says:

        If that is the case Harry, then the rest of the people outside of the USA are just as stupid if not stupider than the people in the US because they have allowed themselves to be brainwashed by another country’s crap.

      • harry georgatos says:

        Hollywood after decades of marketing brainwashing has effectively turned the planet on the modeled template that is the good old USA. What crap America has been conditioned to like so has the rest of the world.

  7. ymca says:

    I liked the first trailer the first time I watched it.

More Film News from Variety