‘Transformers: Age of Extinction’ Set to Break China Opening Weekend Record (EXCLUSIVE)

Transformers Age of Extinction

Transformers: Age of Extinction” is on pace to shatter opening weekend records in China, according to three individuals with knowledge of the market.

The Paramount Pictures release debuted to $30 million in the People’s Republic, counting midnight figures from Thursday. That represents a record for the largest opening day for a foreign film in China. It is on pace to do at least $80 million at the Chinese box office and will probably climb even higher, the individuals said.

“It’s a new stratosphere,” said one individual.

A spokeswoman for Paramount declined to comment.

If it hits that figure, it will be an opening weekend record. “Iron Man 3” posted a $64.5 million debut when it premiered last year, which was the previous high-water mark.

If the picture continues to attract crowds into its second or third weeks, it could surpass the $221.9 million that “Avatar” made during its Chinese release, which was a record total for a U.S. film.

Analysts think that a $200 million-plus haul is achievable for “Transformers: Age of Extinction.” The pic was partly filmed in China and includes Chinese talent such as local star Li Bingbing. Paramount also partnered with several Chinese companies on sponsorship deals that helped raise awareness.

The bad news for Hollywood is that if “Transformers: Age of Extinction” is the juggernaut it’s shaping up to be, Chinese authorities may be wary of granting release dates to other U.S.-backed blockbusters in order to bolster their local product. As it stands, the next U.S. film due to hit China will be “American Hustle,” which debuts there next month.

“Age of Extinction” had the biggest opening day of the year in the U.S. with $41.6 million on Friday. It’s on track to earn $100 million-plus by Sunday for the best debut of 2014.

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  1. Reno says:

    So tell me China will be the new home for Hollywood if the hate continues among Americans against their products.

  2. Abigail Hope says:

    I love the Michael Bay Transformers movies. I don’t care what the critics say. Critics are a bunch of a–holes that don’t know a good movie when they see one. Everyone reads the critics reviews and takes their word for it. DO NOT LET CRITICS SPOIL ANY MOVIE FOR YOU! I thought it was a fantastic film with a fresh new cast, hot cars, great plot, awesome Transformers, explosive action, and it is just a blast to watch! Optimus Prime is such a bad ass! Especially in Age of Extinction! Go see it! It ROCKS!

  3. WalterWhite says:

    @Bangmaiknee….Worst maybe but yet again another money maker for Bay never seems to fail on that right.

  4. JD says:

    Kinda funny that the Chinese find so much enjoyment in what is basically a three hour commercial for the U.S. Army.

    • Abigail Hope says:

      Will you people stop picking on Michael Bay and transformers! Movies make money because people like them! And Age of Extinction was a great movie; not a 3 hour commercial for the army, Hasbro toys, Chevy, or anything else! It was a MOVIE! What the hell is wrong with people!

    • Rex says:

      The big story here isnt how much product placement is in the movie. I expect product placement in nearly EVERY movie I see because it represents the mundane crap we see around us every day and grounds movies (even some sci-if movies) in OUR reality. Deal, people. The real story is in the second last paragraph, wherein it’s stated that Chinese authoritahs will keep on keepin’ on freezing out the superior western cinema their people so clearly crave at key times throughout the year so they can force-feed them the latest, zillionth Chinese costume epic or needless revisitation of classic folklore already produced in Hong Kong two or three decades ago or revisionist interpretation of the Communist wonderland that actually kept their country Transformers breaking records there is good news, indeed, regardless of what one thinks of its quality, its product placement or its director.

    • keverich says:

      You obviously haven’t seen the movie.

      • Abigail Hope says:

        People should NOT judge a movie before they see it for themselves and need to stop taking everybody’s word for it. There is product placement in every movie these days. Who gives a damn? Shut up and enjoy the movie for what it is! Mr. Smart Ass Bangmaiknee thinks that the movie was lame and that Michael Bay is greedy. Stop picking on Michael Bay and Transformers! The movie was exciting and Michael Bay is a pretty cool guy that knows how to make movies!

      • Bangmaiknee says:

        @Keverich…YOU have not seen the movie. There are more product placement in this movie then the Super Bowl. This movie was lame and Michael Bay just shows how greedy he really is. The worst Transformer of them all.

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