‘Transformers 4’ Crushes Competition in Home Video Sales Charts

The big sci-fi action sequel “Transformers: Age of Extinction,” from Paramount Pictures, easily topped all three national home video charts for the week ending Oct. 5.

The film, which earned $245.4 million in U.S. theaters and ranks as the year’s No. 4 movie in terms of box office gross, shot to the top of the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, Blu-ray Disc and DVD combined, as well as Nielsen’s dedicated Blu-Ray Disc sales chart.

The Universal Studios comedy “Neighbors,” which debuted at No. 1 on both sales charts the prior week, slipped to No. 2. According to Nielsen research, “Neighbors” sold just 13% as many copies its second week in stores as “Transformers” moved its first week in stores. The disparity was even greater on Blu-ray, with “Neighbors” selling less than 7% as many units – which isn’t surprising, given that “Transformers” generated a whopping 63% of its total first-week unit sales from the high-definition format, compared to just 33% for “Neighbors.”

“Transformers” also bowed at No. 1 on Home Media Magazine’s rental chart for the week, bumping Warner’s “Blended,” the prior week’s top rental, to No. 2.

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Three other new releases also debuted in the First Alert top 10: “Monster High: Freaky Fusion” at No. 6, “Chef” at No. 7 and a boxed set of all four “Transformers” films, available exclusively at Walmart, at No. 9.

Universal Studios’ “Monster High,” which bowed at No. 10 on the Blu-ray Disc sales chart, is the tenth “Monster High” TV movie. It hit home video a week before the Oct. 6 air date and two weeks after its digital release.

“Chef,” also from Universal Studios, is the critically hailed comedy helmed by Jon Favreau and featuring an all-star cast that includes Dustin Hoffman, John Leguizamo, Scarlett Johansson and Sofia Vergara. The film, about an out-of-work chef who launches a food truck business while at the same time attempt to bring his family back together, earned $31.4 million in theaters.

On Home Media Magazine’s rental chart for the week, “Transformers” and “Blended” were followed at No. 3 by Walt Disney Studios’ “Captain America: the Winter Soldier,” No. 4 by Sony Pictures’ “Think Like a Man Too” and No. 5 by 20th Century Fox’s “The Other Woman.”

Two other new releases, aside from “Transformers,” made the top 10 on the rental chart: The Millennium comedy “Are You Here” bowed at No. 6 and Sony Pictures’ “Sniper: Legacy” debuted at No. 9.

Thomas K. Arnold is editorial director of Home Media Magazine, http://www.homemediamagazine.com.

Top 20 Nielsen VideoScan First Alert chart for week of 10/5/2014:

1. Transformers: Age of Extinction (new)
2. Neighbors
3. The Fault in Our Stars
4. Godzilla
5. Captain America: The Winter Soldier
6. Monster High: Freaky Fusion (new)
7. Chef (new)
8. Frozen
9. Transformers Four-Film Collection
10. Hocus Pocus
11. Leprechaun: Origins (new)
12. The Big Bang Theory: The Complete Seventh Season
13. God’s Not Dead
14. Blended
15. Barbie and the Secret Door
16. The Amazing Spider-Man 2
17. 24: Live Another Day (new)
18. Divergent
19. Curious George: A Halloween Boo Fest
20. Brick Mansions

Top 10 Home Media Magazine rental chart for week of 10/5/2014:

1. Transformers: Age of Extinction (new)
2. Blended
3. Captain America: The Winter Soldier
4. Think Like a Man Too
5. The Other Woman
6. Are You Here (new)
7. Moms’ Night Out
8. Draft Day
9. Sniper: Legacy (new)
10. Divergent

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