Robert Downey Jr. and his film “The Judge” generated the most social media buzz at the Toronto International Film Festival, according to analysis by firm Way to Blue. With more than 39,000 social media mentions, Downey Jr. was declared the “Festival Hero.”
In a previous analysis from the first five days of the fest, Bill Murray took the crown with an initial 29,000-plus mentions.
“The Judge,” starring Downey Jr. and Robert Duvall, was an early winner last week and maintained that title, generating a total overall buzz score of 32,467, more than 10,000 more mentions than the second place film, the Benedict Cumberbatch-starring “The Imitation Game.” In the other metric analyzed, intent-to-view, “The Judge” relinquished its top spot to Reese Witherspoon’s “Wild,” despite the film placing fifth in overall buzz.
Cumberbatch and “The Imitation Game” were seen as the big winners for awards consideration, winning the People’s Choice Award at the festival and generating the second highest single day peak in mentions behind “The Judge.”
Among studios, Warner Bros. edged out the greatest share of buzz, receiving 17 percent of all mentions thanks in part to the success of “The Judge.” The Weinstein Company, with “The Imitation Game” and Murray’s well-received “St. Vincent,” came in second with 16 percent of social media mentions.
The full analysis can be seen in the chart below.