×
You will be redirected back to your article in seconds

Tom Cruise’s ‘Edge of Tomorrow’ Gets Repositioned as ‘Live Die Repeat’ on Home Video

Studios often lament the fact they have to remarket a movie when it’s about to hit home entertainment platforms, costing them millions in extra advertising dollars.

But in “Edge of Tomorrow’s” case, Warner Bros. Home Entertainment appears to be embracing the chance for a redo and is touting the film’s “Live Die Repeat” slogan over the film’s actual title (see below). The original source material for the time-looping Doug Liman-directed sci-fi actioner was “All You Need is Kill.”

On the film’s DVD and Blu-ray disc packaging, available for purchase Oct. 7, the title doesn’t even appear until Cruise and co-star Emily Blunt in the same line.

And on many video-on-demand services, the title is actually is listed as: “Live Die Repeat: Edge of Tomorrow.”

SEE ALSO: Why ‘The Fault in Our Stars’ Could Get Teens to Buy More Movies on Digital Platforms

“Edge of Tomorrow,” although well received by critics, stumbled at the box office, earning $364 million worldwide, and just $99 million in the U.S.

That’s not to say “Live Die Repeat” wasn’t prominent in the film’s original marketing campaign.

The slogan was front and center in the film’s posters and billboards, creating potential over the film’s title, as well. But on a smaller box cover — and its final design — the words stand out even more.

Popular on Variety

More Film

  • Noele trailer Anna Kendrick

    Disney Unveils 'Noelle' Trailer Starring Anna Kendrick, Bill Hader

    Among the many announcements at the D23 Expo, Disney debuted the first look at holiday feature “Noelle,” which is set to premiere exclusively on Disney Plus this fall. “It isn’t Christmas without Santa’s Sister,” Walt Disney Studios said of the film on Twitter. Starring Anna Kendrick and Bill Hader, the Christmas flick tells the story [...]

  • A Hidden Life Movie Austria

    Film News Roundup: Austin Festival Selects Terrence Malick's 'A Hidden Life'

    In today’s film news roundup, the Austin Film Festival selects a Terrence Malick title, “A Day Without a Mexican” gets a sequel and DCR Finance signs a first-look deal. FESTIVAL SCREENING The Austin Film Festival will screen Terrence Malick’s “A Hidden Life,” which won the Francois Chalais and Ecumenical Jury awards at the Cannes Film [...]

  • Blake Lively

    Blake Lively's 'Rhythm Section' Moved Back to 2020

    Paramount Pictures has moved the release date of Blake Lively’s “The Rhythm Section” back two months from Nov. 22 to Jan. 31, 2020, the weekend of Super Bowl LIV. The spy tale, adapted from Mark Burnell’s novels surrounding character Stephanie Patrick, is produced by James Bond producers Barbara Broccoli and Michael G. Wilson through their [...]

  • The Mandalorian

    'The Mandalorian': Watch the First Trailer for 'Star Wars' Series

    The gunslinging lone warrior — the Mandalorian, as they call him — calls the far reaches of the “Star Wars” galaxy home. Disney dropped the first trailer for the spinoff series during its biennial D23 convention on Friday, finally giving fans a closer look at the franchise’s newest character. “The Mandalorian” creator Jon Favreau, who [...]

  • Lady and the Tramp trailer

    'Lady and the Tramp': Disney's Live-Action Remake Gets First Trailer (Watch)

    Ready your dog-friendly bowl of spaghetti, Disney has debuted the first trailer for its live-action remake of “Lady and the Tramp,” starring Tessa Thompson and Justin Theroux. The teaser was released during Disney’s D23 Expo in Anaheim at the Disney + presentation. In addition to Thompson and Theroux, who play the Lady and Tramp, respectively, [...]

  • Mickey Mouse waves to members of

    Spider-Man, Spicer and Splashy First-Looks: Everything We're Looking For at D23

    As if Disney hasn’t owned enough weekends this year at the box office, the biennial D23 Expo will light up Anaheim, Calif. over the next three days to celebrate the content monolith. From a new Netflix-competing streaming platform to scores of movie and series reveals — along with a few hot controversies to confront — [...]

  • Angel Has Fallen

    'Angel Has Fallen' to Dominate Modest Box Office With $20 Million Weekend

    Gerard Butler and Morgan Freeman are leading the way at the North American box office with “Angel Has Fallen” on its way to about $20 million, early estimates showed Friday. Should forecasts hold, “Angel Has Fallen” will take in about double the next title, Universal’s second weekend of raunchy comedy “Good Boys” with about $10 [...]

More From Our Brands

Access exclusive content