×
You will be redirected back to your article in seconds

‘Thor’ Beats ‘Gravity’ in Home Video Sales

Oscar buzz — and a bigger box office gross — couldn’t lift “Gravity” over a highly anticipated Disney live-action fantasy when the two films hit the home video market last week.

Walt Disney Studios’ “Thor: The Dark World,” the eighth installment in the Marvel Cinematic Universe and the second to focus on the God of Thunder,  rode its $206 million theatrical take to a solid No. 1 debut on both national sales charts for the week ending March 2 according to the Nielsen VideoScan First Alert chart, which tracks overall disc sales, DVD and Blu-ray Disc combined, and Nielsen’s dedicated Blu-ray Disc sales.

Gravity,” from Warner, mustered a No. 2 debut, selling about 57% as many copies as “Thor.” The outer space rescue film, from director Alfonso Cuaron, stars Sandra Bullock and George Clooney and earned $269.4 million in U.S. theaters. “Gravity” won seven Academy Awards last Sunday, including a best director nod for Cuaron.

“Thor” generated 59% of its first-week sales from Blu-ray Disc, compared to 52% for “Gravity.”

Popular on Variety

The release of the two theatrical blockbusters pushed the prior week’s top disc seller, HBO’s “Game of Thrones: Season 3,” to No. 3 on both charts.

Rounding out the top five on both sales charts was Disney’s “Jungle Book” at No. 4, down from No. 2 the previous week, and Lionsgate’s “Ender’s Game” at No. 5, down from No. 3.

One other Oscar-nominated films was released on disc the week prior to the Academy Awards telecast: Paramount’s “Nebraska,” which debuted at No. 6 on First Alert and No.7 on the Blu-ray Disc chart.

On Home Media Magazine’s weekly video rental chart, “Nebraska” bowed at No. 2, with “Thor” bowing at No. 8 – undoubtedly a product of its high purchase demand.

“Gravity” failed to chart because Warner is one of three studios that withholds new releases from key rental outlets Netflix and Redbox by 28 days to minimize cannibalization of sales.

“Captain Phillips” rose to No. 1 from No. 7 the prior week, with demand likely driven by its six Oscar nominations.

“Ender’s Game,” the previous week’s top rental, slipped to No. 3 – followed at No. 4 by Lionsgate’s “Escape Plan” and at No. 5 by Universal Studios’ “Riddick.”

Thomas K. Arnold is editorial director of Home Media Magazine, http://www.homemediamagazine.com.

Top 20 Nielsen VideoScan First Alert chart for week of 3/02/2014:

1. “Thor: The Dark World
2. “Gravity”
3. “Game of Thrones”: Season 3
4. “Jungle Book”
5. “Ender’s Game”
6. “Nebraska”
7. “Best Man Holiday”
8. “Cloudy with a Chance of Meatballs 2”
9. “Despicable Me 2”
10. “Escape Plan”
11. “Free Birds”
12. “Captain Phillips”
13. “The Hunger Games”
14. “Jackass Presents: Bad Grandpa”
15. “Lee Daniels’ The Butler”
16. “Last Vegas”
17. “Cloudy with a Chance of Meatballs”
18. “Riddick”
19. “Fast & Furious 6”
20. “Dallas Buyers Club”

Top 10 Home Media Magazine rental chart for week of 3/02/2014:

1. “Captain Phillips”
2. “Nebraska”
3. “Ender’s Game”
4. “Escape Plan”
5. “Riddick”
6. “Jackass Presents: Bad Grandpa”
7. “Last Vegas”
8. “Thor: The Dark World”
9. “Cloud with a Chance of Meatballs 2”
10. “Runner Runner”

More Film

  • In “Frozen 2,” Elsa is grateful

    Box Office: 'Frozen 2' Nabs $18.6 Million in Early International Launches

    Disney’s “Frozen 2” is starting to generate heat internationally with $18.6 million in 26 markets. The sequel opened on Wednesday in first place in all overseas markets and posted the highest animated opening day of all time in South Korea, Indonesia, Turkey, Philippines, Malaysia, Saudi Arabia and UAE. The debut day in France was the [...]

  • Apollo 11

    'Apollo 11' Returning to Imax Theaters (EXCLUSIVE)

    “Apollo 11” will return to Imax theaters for a one-week engagement, Variety has learned. The move comes as the documentary about the 1969 NASA mission to put the first men on the moon is gearing up for a heated awards season. “Apollo 11” is seen as one of the major contenders for the best documentary [...]

  • Marriage Story

    Randy Newman on Hitting the Romantic Notes of 'Marriage Story' (Exclusive Featurette)

    Noah Baumbach’s “Marriage Story” opens with a seven-minute montage. “I wanted a big, warm romantic score for the movie,” Baumbach says, of the music for his film about a couple whose marriage starts to unravel and their struggle through divorce. “The picture begins with a seven-minute montage. It introduces themes that are such used throughout [...]

  • Frozen 2

    Box Office: 'Frozen 2' Earns $8.5 Million on Thursday Night

    Disney’s “Frozen 2” opened with an impressive $8.5 million at North American locations on Thursday night. It’s the biggest preview number since “Joker” took in $13.3 million on Oct. 3. Sony’s “A Beautiful Day in the Neighborhood” earned $900,000 from Thursday shows starting at 4:30 p.m., in 2,865 locations, while STX’s thriller “21 Bridges” scored [...]

  • Downton Abbey star Joanne Froggatt in

    Joanne Froggatt Treads Singapore Red Carpet, Revisits ‘Downton Abbey’ Memories

    “Downton Abbey,” the feature adaptation of the hit British television series of the same name, had its local premiere at the 30th Singapore International Film Festival on Friday night. Representing the film on the red carpet was Golden Globe best supporting actress-prizewinner Joanne Froggatt, who played lady’s maid Anna Bates in all six seasons of [...]

  • THE IRISHMAN (2019)Ray Ramano (Bill Bufalino

    Despite Controversy, 'The Irishman' Is Netflix's Biggest Theatrical Release at Home and Abroad

    Despite friction in the U.S. over its release in select cinemas, Martin Scorsese’s “The Irishman” is enjoying the biggest theatrical rollout of any Netflix film to date, with key international markets screening the movie and bolstering its profile as awards season gets underway. The nearly three-and-a-half-hour mob epic has secured relatively large releases in major [...]

  • Stone, guitarist for Taiwanese pop band

    Mayday Guitarist, Stone Rallies Fans at Singapore Film Festival

    Stone, the Taiwanese performer who has gone from being the guitarist in Mayday to a promising acting career, drew crowds on Friday, the first full day of the Singapore International Film Festival. Speaking at Projector, the indie theater inside the historical Golden Mile building, some two hundred fans gathered to hear the artist share career [...]

More From Our Brands

Access exclusive content