‘This Is Where I Leave You’ Rules the Week in TV Advertising Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “This Is Where I Leave You” leads in spending with an estimated outlay of $8.1 million for spots that have aired 1,192 times across 43 networks through August 31. The marketing strategy for this comedy-drama starring an ensemble cast (including Jason Bateman, Tina Fey, Connie Britton and Jane Fonda)? You can start to figure that out by checking out the top two networks for its commercial placements: Comedy Central and MTV.

The top spender in our chart last time, “Dolphin Tale 2,” slips down a notch, with a drop in spending from an estimated $8.5 million to $5.6. (Disney XD, followed by Cartoon Network, scored the most “Dolphin” commercial placements once again.) “As Above, So Below” actually creeped up a notch, to third place from fourth, despite a slight drop in estimated outlay (from $5 million to $4.7) — but only because of the relatively modest spending of the two remaining movies in our chart: “The November Man” and new entrant “A Walk Among The Tombstones.”

“Tombstones,” which knocked, “Sin City: A Dame to Kill For” out of our ranking, placed more of its spots on BET and A&E than any other networks.


Top Movie Commercials by last 7 days of TV spend

Powered by iSpot.tv

$8.1M – This Is Where I Leave You

This Is Where I Leave You
Online Activity: 1.08% within the movie category*
National Airings: 1,192
Networks: 43
Most Aired On: Comedy Central, MTV
Creative Versions: 6
Est. Lifetime TV Spend: $10.1M
Studio: Warner Bros.
Started Airing: 08/18/14

$5.6M – Dolphin Tale 2

Dolphin Tale 2
Online Activity: 0.53% within the movie category*
National Airings: 1,295
Networks: 48
Most Aired On: Disney XD, Cartoon Network
Creative Versions: 17
Est. Lifetime TV Spend: $14.2M
Studio: Warner Bros.
Started Airing: 08/10/14

$4.7M – As Above, So Below

As Above, So Below
Online Activity: 10.12% within the movie category*
National Airings: 1,084
Networks: 33
Most Aired On: BET, Comedy Central
Creative Versions: 12
Est. Lifetime TV Spend: $10.2M
Studio: Universal Pictures
Started Airing: 07/26/14

$4.1M – A Walk Among The Tombstones

A Walk Among The Tombstones
Online Activity: 0.53% within the movie category*
National Airings: 904
Networks: 32
Most Aired On: BET, A&E
Creative Versions: 4
Est. Lifetime TV Spend: $4.8M
Studio: Universal Pictures
Started Airing: 08/23/14

$3.9M – The November Man

The November Man
Online Activity: 1.17% within the movie category*
National Airings: 901
Networks: 28
Most Aired On: History Channel, BET
Creative Versions: 14
Est. Lifetime TV Spend: $19.8M
Studio: Rogue/Relativity Media
Started Airing: 07/30/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/25/2014 and 08/31/2014.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Film

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

  • Roman Polanski extradition

    Academy Responds to Roman Polanski: 'Procedures Were Fair and Reasonable'

    UPDATE: The Academy of Motion Picture Arts and Sciences has responded to a lawsuit from director Roman Polanski that claimed he was unfairly expelled from the organization behind the Oscars. “The procedures taken to expel Mr. Polanski were fair and reasonable. The Academy stands behind its decision as appropriate,” a spokesperson said. The Academy’s statement [...]

  • Lorraine Warren dead

    Lorraine Warren, Paranormal Investigator Who Inspired 'The Conjuring,' Dies at 92

    Lorraine Warren, paranormal investigator and demonologist whose life inspired franchises like “The Conjuring” and “The Amityville Horror,” has died. She was 92. Warren’s son-in-law Tony Spera confirmed the news. Spera said on Facebook, “She died peacefully in her sleep at home.” He continued, “She was a remarkable, loving, compassionate and giving soul. To quote Will [...]


    'Exorcist' Star Max Von Sydow Doesn't Let Age Define His Roles

    Max von Sydow turned 90 this month, which is a milestone for most people, but age has always seemed incidental to the actor. When he played the elderly, frail Father Merrin in “The Exorcist,” von Sydow was 44 — meaning he was the same age Bradley Cooper is today. In the 1950s, von Sydow had [...]

More From Our Brands

Access exclusive content