×
You will be redirected back to your article in seconds

‘The Maze Runner,’ ‘The Equalizer’ Join TV Ad-Spend Top 5

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “This Is Where I Leave You” leads in spending with an estimated outlay of $5.1 million for spots that have aired 946 times across 44 networks through September 7. This is the second week in a row the comedy-drama has topped our chart, even though its spending dropped considerably (from $8.1 million last time).

In fact, spending is down overall in our chart — a reflection of the post-Labor Day, late-summer lull — with the exceptions being the new two new entrants, “The Maze Runner,” in fourth place, and “The Equalizer,” in fifth.

Both of those movies, incidentally, placed more of their ads on Comedy Central than any other networks — also the case for “This Is Where I Leave You” — which makes the Viacom cable channel the true dominant force in our chart this week.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$5.1M – This is Where I Leave You

This is Where I Leave You
Online Activity: 1.61% within the movie category*
National Airings: 946
Networks: 44
Most Aired On: Comedy Central, MTV
Creative Versions: 15
Est. Lifetime TV Spend: $14.6M
Studio: Warner Bros.
Started Airing: 08/18/14

$4.6M – Dolphin Tale 2

Dolphin Tale 2
Online Activity: 0.50% within the movie category*
National Airings: 1,251
Networks: 49
Most Aired On: Cartoon Network, Disney XD
Creative Versions: 24
Est. Lifetime TV Spend: $17.3M
Studio: Warner Bros.
Started Airing: 08/10/14

$3.3M – A Walk Among The Tombstones

A Walk Among The Tombstones
Online Activity: 1.64% within the movie category*
National Airings: 775
Networks: 34
Most Aired On: BET, A&E
Creative Versions: 7
Est. Lifetime TV Spend: $7.8M
Studio: Universal Pictures
Started Airing: 08/23/14

$3.2M – The Maze Runner

The Maze Runner
Online Activity: 0.06% within the movie category*
National Airings: 967
Networks: 26
Most Aired On: Comedy Central, VH1
Creative Versions: 16
Est. Lifetime TV Spend: $9.6M
Studio: Twentieth Century Fox
Started Airing: 03/17/14

$3.2M – The Equalizer

The Equalizer
Online Activity: 0.69% within the movie category*
National Airings: 574
Networks: 33
Most Aired On: Comedy Central, Spike
Creative Versions: 7
Est. Lifetime TV Spend: $8M
Studio: Columbia Pictures
Started Airing: 08/16/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 09/01/2014 and 09/07/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Film

  • Trailer for Cannes Directors’ Fortnight Entry

    Watch: Trailer for Cannes Directors’ Fortnight Entry ‘Song Without a Name’ (EXCLUSIVE)

    MADRID — Peru’s La Vida Misma and Paris-based sales agent Luxbox have dropped the first trailer and poster of Melina Leon’s “Canción sin nombre” (“Song Without a Name”), selected this week for the Cannes Festival’s Directors’ Fortnight. Written by Leon and Michael J. White, “Song Without a Name” sums up some of ambitions and focus [...]

  • 'Aladdin,' 'Pokemon: Detective Pikachu,' 'Shaft' Set

    'Aladdin,' 'Pokemon: Detective Pikachu,' 'Shaft' Set for China Debuts

    Disney’s new live-action “Aladdin” will release in China on May 24, day-and-date with North America, giving the studio a run of three films in Chinese theaters as many months.  Two other Hollywood titles will also hit the big screen in the Middle Kingdom in the coming months: “Pokemon: Detective Pikachu” on May 10 and the [...]

  • Patrimonio

    Film Review: 'Patrimonio'

    Though it never really went away on much of the globe, a sort of creeping feudalism is making such a striking comeback — with the ever-more-fabulously-rich squeezing the poor of every dime and resource — that Lisa F. Jackson and Sarah Teale’s documentary “Patrimonio” feels like a frightening portent. Will such crude appropriations of land [...]

  • Fan Bingbing

    Fan Bingbing Starts to Re-Emerge Months After Tax Scandal

    Half a year after she was found guilty of tax fraud and disappeared from the public eye, Chinese superstar Fan Bingbing has begun to signal her comeback, attending a gala event and launching her own beauty product on social media this week. The 37-year-old actress unexpectedly hit the red carpet in Beijing on Monday at [...]

  • I Trapped the Devil

    Film Review: 'I Trapped the Devil'

    “I Trapped the Devil” sounds like the title of a sermon or gospel song, but it’s a very literal-minded statement coming from the mouth of a leading character in writer-director Josh Lobo’s debut feature. This being a horror film, there’s a chance he’s even literally correct, rather than simply mad. A mixed-bag frightfest, IFC’s limited [...]

  • American Factory

    Tribeca Film Review: 'American Factory'

    When the last truck rolled off the assembly line of the General Motors factory outside Dayton, Ohio, filmmakers Steven Bognar and Julia Reichert were there to film it, documenting the end of a certain American dream, along with the unemployment of more than 2,000 people — down from 6,000 in more prosperous times. That was [...]

  • Sony Pictures logo

    Sony Pictures Profits Rise to $489 Million but Music Profits Tumble

    Profits at Sony Pictures rose to $489 million for the financial year running to the end of March 2019. That compares with $376 million in the previous financial year. The pictures division result was achieved despite a fall in revenue. That dropped from $9.13 billion in the preceding financial year to $8.87 billion in the [...]

More From Our Brands

Access exclusive content