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‘The Judge’ Rules the Week in TV Advertising Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, new entrant “The Judge” leads in spending with an estimated outlay of $7.3 million for spots that have aired 940 times across 39 networks through September 21. The comedy-drama starring Robert Downey, Jr., takes the top spot from “Dolphin Tale 2,” which drops entirely out of our chart this week.

Two other new movies, “Annabelle” and “Dracula Untold,” also enter our top 5, in third and fourth place respectively, and they have something in common: They each placed more of their ads on Comedy Central than any other network. In fact, four out of five of our top 5 movies made Comedy Central their first choice for ad placements, and even “The Judge” made the Viacom cable network its second-place pick (behind Spike) for its commercials.

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Top Movie Commercials by last 7 days of TV spend

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$7.3M – The Judge

The Judge
Online Activity: 1.16% within the movie category*
National Airings: 940
Networks: 39
Most Aired On: Spike, Comedy Central
Creative Versions: 10
Est. Lifetime TV Spend: $8M
Studio: Warner Bros.
Started Airing: 09/13/14

$5.1M – This is Where I Leave You

This is Where I Leave You
Online Activity: 2.17% within the movie category*
National Airings: 1,104
Networks: 46
Most Aired On: Comedy Central, MTV
Creative Versions: 37
Est. Lifetime TV Spend: $26.9M
Studio: Warner Bros.
Started Airing: 08/18/14

$5.1M – Annabelle

Annabelle
Online Activity: 4.77% within the movie category*
National Airings: 1,150
Networks: 42
Most Aired On: Comedy Central, MTV
Creative Versions: 11
Est. Lifetime TV Spend: $9.7M
Studio: Warner Bros.
Started Airing: 08/24/14

$4.6M – Dracula Untold

Dracula Untold
Online Activity: 6.98% within the movie category*
National Airings: 657
Networks: 32
Most Aired On: Comedy Central, MTV
Creative Versions: 5
Est. Lifetime TV Spend: $4.9M
Studio: Universal Pictures
Started Airing: 09/14/14

$4.5M – A Walk Among The Tombstones

A Walk Among The Tombstones
Online Activity: 1.95% within the movie category*
National Airings: 1,183
Networks: 42
Most Aired On: Comedy Central, A&E
Creative Versions: 17
Est. Lifetime TV Spend: $19.2M
Studio: Universal Pictures
Started Airing: 08/23/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 09/15/2014 and 09/21/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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