‘The Hobbit’ Knocks ‘Frozen’ Off Top of Home Video Sales Chart

Warner Bros.’ “The Hobbit: The Desolation of Smaug” shot to the top of both national home video sales charts for the week ended April 13, ending a three-week stay at the top for Walt Disney’s “Frozen.”

Frozen” slipped to No. 2 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, DVD and Blu-ray Disc combined, and Nielsen’s dedicated Blu-ray Disc sales chart. Nielsen data shows that consumers bought about twice as many copies of the “Hobbit” sequel as they did of “Frozen” during the week, with Blu-ray fans snapping up more than three times as many copies.

Two other new releases made it into the First Alert top 10. The Weinstein Co.’s “August: Osage County,” distributed by Anchor Bay, debuted at No. 4 (No. 9, Blu-ray), a good showing for a dark comedy about strong-willed women that only made $37.7 million in theaters. And Warner’s “Grudge Match,” with Robert De Niro and Sylvester Stallone as a pair of aging boxing rivals out for one final bout, bowed at No. 7 (No. 6, Blu-ray). The theatrical underperformer earned just $29.8 million on the bigscreen.

Finishing just out of the First Alert, with a No. 11 debut, was Paramount’s “Paranormal Activity: The Marked Ones,” the fifth and latest installment in the demonic-possession franchise – and, at $32.5 million, the weakest theatrical performer. The film debuted at No. 13 on the Blu-ray chart.

On Home Media Magazine’s rental chart for the week, Universal Studios’ “Homefront” took the top spot now that its 28-day holdback from key rental outlets Netflix and Redbox is over. “Anchorman 2: The Legend Continues” and Paramount’s “The Wolf of Wall Street” each moved down a spot, to No. 2 and No. 3, respectively.

Rounding out the top five on the rental chart are 20th Century Fox’s “Out of the Furnace,” another month-old title that finally hit those key rental outlets, at No. 4, and new release “August: Osage County” at No. 5.

Thomas K. Arnold is editorial director of Home Media Magazine.

Top 20 Nielsen VideoScan First Alert chart for week of 4/13/2014:

1. The Hobbit: The Desolation of Smaug (new)
2. Frozen
3. The Pirate Fairy
4. August: Osage County (new)
5. Despicable Me 2
6. Anchorman 2: The Legend Continues
7. Grudge Match
8. The Hunger Games: Catching Fire
9. 47 Ronin
10. The Wolf of Wall Street
11. Paranormal Activity: The Marked Ones (new)
12. Rio
13. The Hobbit: An Unexpected Journey
14. Walking with Dinosaurs
15. Gravity
16. Saving Mr. Banks
17. Monster High: Frights, Camera, Action!
18. Thor: The Dark World
19. Hop
20. Space Jam

Top 10 Home Media Magazine rental chart for week of 4/13/2014:

1. Homefront
2. Anchorman 2: The Legend Continues
3. The Wolf of Wall Street
4. Out of the Furnace
5. August: Osage County
6. Gravity
7. Paranormal Activity: The Marked Ones.
8. Frozen
9. 12 Years a Slave
10. The Book Thief

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