South by Southwest has added “Selma” director Ava DuVernay and musician RZA as keynote speakers at the Austin festival, which runs March 13-21.

“Ava DuVernay’s career evolution is fascinating,” said SXSW film chief Janet Pierson. “She began directing independent films while running her own successful marketing firm before expanding into distribution and now, she is helming a groundbreaking studio picture. Her passion, fearlessness, and excellence are extraordinary.”

Pierson also said, “RZA may seem like a somewhat out-of-the-box choice for a film keynote given his prominence as a musician. What is inspiring is how his love of film has informed his entire career and creativity. We’re intrigued by his increasing work as a multi-hyphenated filmmaker, actor and curator.”

DuVernay has been nominated for a Golden Globe for “Selma.” She won the 2012 Sundance Film Festival best director award and the John Cassavetes Independent Spirit Award for “Middle of Nowhere.”

RZA is the creator/producer of the Wu-Tang Clan and has scored for filmmakers Ridley Scott, Jim Jarmusch, Michael Mann and Quentin Tarantino. On-screen credits include “Mr. Right,” “Gang Related,” “The Man With the Iron Fists,”  “American Gangster,” “Funny People” and “G.I. Joe 2.”