×
You will be redirected back to your article in seconds

Sony Weighing Premium VOD Release for ‘The Interview’ (EXCLUSIVE)

With most major U.S. theater chains opting to drop or delay “The Interview,” Sony Pictures Entertainment is weighing releasing the film on premium video-on-demand, according to an insider.

That would allow the studio to recoup some of the film’s $42 million budget and tens of millions in promotion and advertising expenditures. It would also enable the studio to experiment with the potential of VOD, something it has been hesitant to do at the risk of angering major exhibitors. Traditionally, films must wait 90 days before they are released on home entertainment platforms.

In the case of “The Interview,” the decision may have been made by the exhibitors themselves. The majority of the country’s ten largest circuits — a group that include AMC, Regal, Cinemark and Carmike — will not show the film when it debuts on Dec. 25th.

Sony still plans to make the film available to theaters on Christmas day should they choose to exhibit it, the insider said. Talks of a possible premium VOD release are preliminary. No plan is in place yet nor has a decision about possible pricing been made. It is one of several options being debated.

Sony has been reeling for weeks since hackers broke into the studio’s computer system and stole internal documents, email messages, film budgets, spreadsheets detailing top executive salaries and the social security numbers of thousands of employees. The documents and records were subsequently leaked online, setting off a firestorm of media coverage.

Tuesday’s message accompanied another data dump. It threatened violence on theaters that showed “The Interview” and people who attend screenings.

“The world will be full of fear,” the message reads. “Remember the 11th of September 2001. We recommend you to keep yourself distant from the places at that time. (If your house is nearby, you’d better leave.)”

“The Interview,” starring Seth Rogen and James Franco, is a comedy about an assassination attempt on North Korean dictator Kim Jong-un. There has been speculation that the country may be involved in the hacking as retaliation for the film, though it has denied involvement.

Theater owners are primarily concerned with being held legally responsible if any violent attack were to take place or if the message inspired a copycat assault. There are also worries that a possible attack might depress the overall box office during the Christmas holidays – historically one of the busiest times of the year for moviegoing.

More Film

  • J.R. “Bob” Dobbs and the Church

    SXSW Film Review: 'J.R. “Bob” Dobbs and the Church of the SubGenius'

    Like 8mm films of 1960s “happenings” or videos of 1970s performance art, “J.R. ‘Bob’ Dobbs and the Church of the SubGenius” chronicles a cultural footnote that perhaps should be filed under the heading You Had to Be There. The satirical-absurdist “religion” founded by some Texans actually caught fire among hipsters in the 1980s, influencing some [...]

  • 'Roll Red Roll' Review: Piercing Documentary

    Film Review: 'Roll Red Roll'

    “Roll Red Roll” is a piercingly relevant and disturbing documentary about an infamous high school rape case that took place in Steubenville, Ohio (pop. 18,600), on Aug. 11, 2012. Steubenville, the sort of Friday-night-lights small town that boasts signs that read “Kick off for Jesus,” is a place that’s good at keeping secrets. When the [...]

  • Contract Placeholder Business WGA ATA Agent

    Writers Guild, Hollywood Agents Negotiate With Deadline Looming

    The Writers Guild of America and Hollywood agents have held a sixth negotiating session with a deadline for a new deal 16 days away — and it’s uncertain whether progress is being made. The Association of Talent Agents made counter-proposals at Thursday’s session that contain provisions for more accountability and transparency by agencies for clients [...]

  • Fox Layoffs

    Fox Layoffs Leave Staffers Stunned and Saddened

    Fox employees knew this day was coming. For over a year, the men and women who work at the Century City lot have talked of little else but severance packages and job searches. They knew that when Disney wrapped up its $71.3 billion acquisition of much of 21st Century Fox’s film and television assets, thousands [...]

  • Alan Horn Disney

    Disney Clarifies Film Leadership After Harrowing Day of Fox Layoffs

    Following the dismissal of top executives in distribution, marketing and strategy on Thursday, new 20th Century Fox owner Disney has clarified its new top leadership. Five distinct Fox labels and a portion of their leadership have been welcomed into the Disney fold, the company said. This includes Twentieth Century Fox, Fox Family, Fox Searchlight Pictures, [...]

  • Janelle Monae

    Film News Roundup: Janelle Monae to Star in Film From Gerard Bush, Christopher Renz

    In today’s film news roundup, Janelle Monae will star in a Lionsgate movie, Bill Nighy joins “Emma,” and documentaries on surfer Bethany Hamilton and Asbury Park are dated. CASTINGS Janelle Monae will star in an untitled Lionsgate movie directed by the duo Gerard Bush and Christopher Renz. The film will be produced by QC Entertainment’s Ray [...]

  • Blair Rich Marketing Summit

    Studio Marketing Chiefs Discuss the Theatrical vs. Netflix Oscars Debate

    On a day where a large part of the Fox marketing department was wiped out in the aftermath of the Disney merger, a group of marketing chiefs from other studios and streamers sat down at the Variety Entertainment Marketing Summit presented by Deloitte “to discuss the issues shaping the feature marketing landscape today, including the theatrical [...]

More From Our Brands

Access exclusive content