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ROME – Sarah Jessica Parker (“Sex and the City”) will play the lead role in romcom “All Roads Lead to Rome,” which Swedish director Ella Lemhagen (“The Crown Jewels,” “Patrick Aged 1,5”) will direct.

Rome and L.A.-based AMBI Pictures, headed by Andrea Iervolino and Monika Bacardi, and Paradox Studio’s Mikael Wiren are financing the picture.

Iervolino and Bacardi are producing with Silvio Muraglia of Paradox Studios. Wiren is executive producing. AMBI Group worldwide’s L.A.-based sales arm AMBI Distribution, headed by Julie Sultan, will handle international sales.
 
Ella Lemhagen will direct from a screenplay by Cindy Meyers, Josh Appignanesi and herself. Principal photography is set to start in October in Rome. Italy recently introduced a generous 25% tax credit for foreign productions.
 
“All Roads” revolves around an uptight woman named Maggie (Parker) and her former Italian lover, Luca, who go on a road trip across scenic Italy pursuing Maggie’s rebellious teenage daughter who tries desperately to return to New York while Luca’s mother is on a secret mission of love.

Parker is repped by CAA.
 
“We’ve been looking for a very commercial romantic comedy to add to our slate and immediately knew we found exactly what we were looking for when we read “All Roads lead to Rome,” enthused Iervolino in a statement.  He called the film “a perfect vehicle” for Sarah Jessica Parker.

 
AMBI, which launched in late 2013, is ramping up production with eight features in its 2014 pipeline, including recently announced sci-fi action thriller “Andron: The Black Labyrinth,” starring Alec Baldwin and Danny Glover, which just wrapped shooting in Rome; Barry Levinson-directed drama “The Humbling,” starring Al Pacino; crime-thriller “Hope Lost,” starring Danny Trejo, Mischa Barton and Michael Madsen; and action-thriller “2047 – Sights of Death.”

L.A-based Paradox specialises in indie film financing and international co-productions. Its recent credits include “Reclaim,” starring John Cusack, Jacki Weaver, and Ryan Phillippe, which was released on Sept. 19 by Lionsgate. They also financed Sundance standout “Ain’t Them Bodies Saints,” staring Rooney Mara and Casey Affleck, acquired by IFC Films, and Samuel L. Jackson and Dominic Cooper thriller “Reasonable Doubt.”