Ridley Scott’s RSA Films and theatrical advertising agency Wild Card have launched 3AM, a new venture that will focus on creating new forms of content to help market movies and other forms of entertainment to young, digitally savvy audiences.

3AM will essentially serve as a consultancy that collaborates with filmmakers, studios and brands in the early stages of a movie’s production to create integrated content and marketing extensions, the companies said.

RSA president Jules Daly and Alison Temple will both serve as managing partners of 3AM.

“Film studios have an entirely new and unique set of challenges when it comes to marketing movies,” Daly said. “RSA and Wild Card realize that Hollywood marketing today is a beast of its own consistently challenged with capturing consumer interest. As a joint entity of such esteemed creative companies, 3AM can help alleviate those challenges and work with the studios to think outside the box and deliver groundbreaking creative.”

Based in Los Angeles, Temple will oversee the day-to-day operations of 3AM. She previously created the creative content department in domestic theatrical marketing at Fox Filmed Entertainment, which created marketing materials for the “Avatar,” “X-Men,” “Planet of the Apes,” “Alvin and the Chipmunks” and “Ice Age” franchises.

Culver City, Calif.-based Wild Card, run by Nick Temple, has worked on teasers, trailers, and TV spots for “Maleficent,” “The Great Gatsby,” “Planet of the Apes,” “X-Men,” “Transformers,” “Avatar,” “Rio 2” and “Book of Life,” as well as HBO’s “True Detective.”