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Paramount Marketing Chief Josh Greenstein Close to Deal At Sony

Former Paramount Pictures chief marketing officer Josh Greenstein is in final negotiations with Sony Pictures to succeed Jeff Blake as chairman of worldwide marketing and distribution, according to people at the studio familiar with the matter. Blake was forced out of his job in late July after 22 years with the studio.

Greenstein, who has been at Paramount since 2005 and previously served as co-president of marketing and executive vice president of creative advertising, has informed his bosses at the Viacom Inc.-owned studio that he would not be renewing his contract when it expires at the end of this year.

This news comes on the heels of Paramount announcing Tuesday that Megan Colligan has been promoted to president of worldwide distribution and marketing. Erik Counter has been promoted to president, worldwide creative advertising, and Steve Siskind, who spearheaded the campaign for “Teenage Mutant Ninja Turtles,” will become president of domestic marketing.

“There’s a lot of continuity in these three senior people,” vice chairman Rob Moore told Variety. “We’re keeping close to the markets and they way they are developing and unfolding, especially overseas.”

Colligan, who will report to Moore, is tasked with manging domestic and international theatrical as well as home media distribution. The organizational move to consolidate those efforts under one executive — which follows in the footsteps of rival studios — reflects the growing globalization of the movie business.

 

 

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