You will be redirected back to your article in seconds

Box Office: ‘Neighbors’ to Crash Spider-Man’s Party With Possible $35 Million-Plus Debut

Universal's R-rated comedy will vie for first with Sony's superhero

Building steady buzz over the past several weeks, Universal’s raunchy comedy “Neighbors” prepares to move in near the top of the domestic box office, rivaling “The Amazing Spider-Man 2,” with a potential mid-to-high $30 million three-day bow, according to industry observers.

The $18 million R-rated laffer, starring Seth Rogen and Zac Efron, came on strong with tracking last month; pic’s advanced ticket sales on Fandango also nearly double last year’s “This Is the End,” which opened to $20 million. Audience awareness for “Neighbors” could help it overperform just like “Ted,” which wound up crushing its mid-to-high $30 million expectations with an eventual $54 million domestic opening last year.

Meanwhile, Sony’s “Spider-Man” tentpole kicked off summer B.O. with close to $92 million, which should segue into a low-$40 million gross this weekend if the film drops between 50%-55% through Sunday. Last year, “Iron Man 3” fell 58% in its second weekend, while “Thor” dropped 47%.

The Spidey sequel soared opening weekend, but the pic’s gross likely was deflated somewhat by the prominance of “Captain America: The Winter Soldier” in the market.

Popular on Variety

Playability for “Spider-Man” has been strong during mid-weeks, however.

While “Spider-Man” should keep its stronghold with teens and some families, “Neighbors” is tracking best among women who could boost the pic’s prospects by organizing a “girls’-night-out.” Efron, who is shirtless throughout much of the movie, created a recent Internet sensation when he took off his shirt on-stage at the MTV Movie Awards.

As counter-programming to the outrageous frat pic, Sony-TriStar’s faith-based family comedy “Mom’s Night Out” bows at more than 1,000 locations, playing to the Mother’s Day moviegoing crowd. Pic is the third-biggest advanced ticket seller for Fandango so far this weekend.

More Data

  • Arturo Guillén

    Arturo Guillen: An International Vision for a Global Business

    MADRID  — In 1996, when still at high school, Spain’s Arturo Guillen, having flunked some exams, took a summer job at Entertainment Data Inc.(EDI), which had just set up in Spain, intent on delivering computer-collected box office results to distributors. Cinema theaters would start relaying results from 10 pm, Guillén recalls. Sometimes the computer froze, [...]

  • India, South Korea Lead Surge in

    India, South Korea Lead Surge in Asian Production, Rights Spending

    Spending on film, TV and online video content in Asia grew by 12% in 2018, a significant leap from 8% the previous year. The strongest growth came from India and South Korea, with Indonesia and Vietnam following. Data from the latest edition of Asia Video Content Dynamics, published by research and consultancy firm Media Partners [...]

  • Pride Parade and Festival in Salt

    New Study Shows Decline in LGBTQ Acceptance Among Young Americans

    A new study from GLAAD shows a significant decline in LGBTQ acceptance among young Americans aged 18-34. In a national survey among U.S. adults called the Accelerating Acceptance Index, the percentage of young Americans reporting being “very” or “somewhat” comfortable with LGBTQ people across seven scenarios dropped from 53% to 45%, marking the second consecutive [...]

  • Majelan

    French Podcast App Majelan Launches With 13 Million Audio Episodes Across 50 Countries

    While the podcast space is heating up with a variety of players including Apple, Audible, Spotify and Luminary, a smaller-yet-promising French app called Majelan is rolling out across 50 countries with an international library of 280 000 audio series, or 13 millions episodes, in 15 languages. Majelan is also kicking off with 20 original or [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • FICCI-Frames: Digital Growing, But TV Still

    FICCI-Frames: TV Dominates India's Entertainment Sector (Study)

    India’s creative industries sector, comprising television, film, OTT and related industries had an overall market size of $23.9 billion in 2018 and is projected to grow 12% to reach $33.6 billion by 2021. That is according to the annual EY report released during the Frames conference in Mumbai, organized by the Federation of Indian Chambers [...]

  • Editorial use only. No book cover

    European Cinema Admissions Down 3.3% in 2018, but Hit 1.25 Billion for Fourth Year in a Row

    European cinema admissions hit 1.25 billion for the fourth consecutive year in 2018, despite dropping 3.3% from the record level set in 2017, according to figures released Wednesday by the International Union of Cinemas, or UNIC. Total box office revenue across Europe hit at least €8 billion ($9.1 billion), also for the fourth year running. The figures [...]

More From Our Brands

Access exclusive content